Recruitment Strategies For Business Growth

When most companies think about recruitment strategies for business growth, they might discus market penetration tactics, the development of new markets, product expansion and diversification, new marketing schemes and approaches, or even the acquisition of other companies to reduce competition and increase overall market share. While all of these plans for business growth can certainly be effective in a given situation, too often businesses fail to look within for ideas to fuel growth with the resources they already have on hand.

recruitment

One of the most valuable resources of any company are the employees that show up to work on a daily basis. Engaged, motivated, and highly productive employees can help businesses in any industry achieve their growth targets. Unfortunately, studies have found that less than one third of all U.S. employees are “engaged with their current job. The same Gallup poll went on to find that slightly more than half of all employees are completely unengaged while 17 percent are “actively disengaged.”

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Best Recruitment Strategies for Business Growth

Any recruitment strategy needs to begin with a detailed analysis of your current state and long-term goals. Before you can recruit the right people, you need to have a well-thought out profile of the ideal candidates that you will be searching for. Once you have determined the specific employee skill sets that will be most useful to help you achieve your growth targets, social media is a great way to search for potential candidates that fill these requirements.

Recruitment strategies also need to highlight the top benefits that the company offers. According to once recent survey, only 13 percent of employers stated that salary was the most important factor in retaining employees. While competitive salary and benefits are certainly one important element that top employee talent will search for, consider highlighting other attractive elements that your company offers. These can include:

  • A completely digitalized workplace environment,
  • The use of time and attendance software that allows employees to work remotely in certain cases,
  • A company culture that encourages and motivates teamwork and employee satisfaction,
  • Opportunities for continued education, training, and the ability to “climb the corporate ladder.”

Once you have your hiring strategy in place, it is also important to find ways to promote your employer brand in a way that will organically attract the top employee talent that you are seeking. A 2018 employee survey found that more than eight out of every ten job seekers actively read company reviews and ratings before applying for a given position. Developing a compelling brand story that potential employees can identify with should also be an essential and elemental part of your recruitment strategy. In our digitalized and social media-driven world, consider using multimedia tools to express your employer brand in a compelling manner.

A solid recruitment strategy to fuel business growth also understands that seeking out the top employee talent should be a constant process. Even if your company isn’t currently hiring, HR departments should be involved in building a talent pool for future hiring campaigns. Reaching out to top talent via LinkedIn, for example, can help push your employer brand and let top employee talent know that there might be better opportunities for them down the road. Passive candidates are those who are not actively seeking new employment, and actively recruiting them can help build the talent pool to choose from when you do decide to hire.

Also, businesses would also do well to construct an employee referral program. Obviously, not every employee will present you with great candidates. However, in many cases your top employees will be engaged with a network of peers who share their enthusiasm, engagement, and the needed skill set that your company needs to achieve its growth goals.

Lastly, a successful and holistic recruitment strategy should also focus on integrating diversity and inclusion in your sourcing pipeline. A diverse and multi-generational workplace environment offers several advantages to companies from a competitive standpoint and can also help to create a positive and motivating workplace culture.

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The Importance of Using Applicant Tracking Software

Applicant tracking software (ATS) is a digital tool that can help companies and their HR departments stay up to date and meticulously analyze the candidates who apply for a given job. In many cases, reading through hundreds of applications can be tedious and lead to the best candidates slipping through the cracks. Applicant tracking software allows recruiters and hirers to go beyond the basic resume information in order to analyze the performance statistics of the best prospects.

Many different types of applicant tracking software rely on a basic type of artificial intelligence that can analyze relevant keywords that appear in a resume and/or job application. The software will subsequently align the top candidates with your current employee needs and how these fit into a larger, long-term business growth plan.

Instead of trying to manually go through hundreds of applications, these software options can efficiently assess and store the top applications. Automatic “ranking” options will then allow HR to dedicate more time to individually assessing the top candidates who did apply.

Another benefit of applicant tracking software is that the top resumes and applications can be stored in a talent pool database. If future hiring opportunities open up in the future, this software will allow HR departments to reach out to top employee talent who had previously applied with the company.

You Need A User Portal For Your Business?

Have you noticed that more and more companies these days are turning to online customer support Portal ? Do you know the reasons? Maybe it’s time for your organization to consider taking full advantage of all a good customer portal has to offer?

Portal

This article will help you determine whether your ultimate business needs adding a self-customer support service.

But before we start, tick the issues which are true for you.

  • Your support team is always stressed and busy, bringing your business additional expenses on a regular basis.
  • You don’t have a decent amount of regular customers as most of your customers are one-time-going individuals.
  • You don’t know your customers, their real demands and reasons for dissatisfaction.
  • You want to improve the customer experience your business software offers.

If you tick the majority of these cases or all of them, you definitely need a self-service online customer portal. Such a service augments your business potential, giving your customers what they expect to receive and the time they want to. In other words, a good integrated customer service might not only create a better customer experience, but also offers novel opportunities to grow and develop for your business.

Today, there are several types of an online customer service:

  • Live chat or a chatbot (you can speak to a company’s representative and get answers to all of your questions in real time). In most cases, live chats are completely automated, meaning that they have a definite set of most frequently used questions and possible answers. The computer sees the question and detects the right answer from its database. If the answer for the particular question is not found for some reasons, the question is send to a real person (customer support representative) who the replies. By the way, by means of AI (artificial intelligence) technologies you can teach such chatbots, so that they get smarter and smarter.
  • Knowledge base and self-service or a FAQ (it’s a site of questions and answers). You have a question, simply find the product’s knowledge base usually located at the main site. Enter this page, find your question and check the answer. That’s it!
  • A combination of these two options. (It’s a full-cycle self-service customer support).

Basically, a good online knowledge base in a user portal creates a better customer experience as it answers any questions your customers have. But that is not all. Actually, it’s a secure and efficient way for your target audience to get information which bypasses queues and waiting on return calls or emails. In other words, a customer looking for possible ways to solve issues doesn’t wait for your support team’s call or email, but checks your online knowledge base and can find answers to all their questions without your team being involved. Meanwhile, your team can concentrate on doing other tasks rather than just answering calls or emails. Sounds great, doesn’t it?

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In general, a good business portal does the following:

  • Answers the demands of modern customers: they don’t need to bypass queues and wait on return calls or emails.
  • Brings customer satisfaction: your users get what they want via live chat and messaging and they know how to solve any issues which might occur.
  • Saves time both for your business and your customers: your team doesn’t need to waste its time on questions and calls answering. Meanwhile, your customers don’t depend on your working hours and can solve issues all by themselves anytime they need, even at night.
  • Centralizes information and problems gathering and solving: you have a robust customer service agent solution, which gathers all information in one place. Thus, you customers and you know where to search for the required data.
  • Gives you the vision of your customers’ needs: you may check which issues your customers experience, which solving solutions they prefer. Thus, you will have all chances to improve your business, offering your customers exactly what they want.

Luckily there are a number of self-service options offering omnichannel support currently available, both free and paid. But sometimes, you might need not only a good portal, but an out-of-the-box customer portal system, providing customers with more specific support and care. In that case consider finding a reputable custom software development partner, for instance, Artelogic. Our development company has the needed knowledge, skills and expertise to create an awesome client portal tailored to your ultimate business needs or customize the one you already have.

Are you now wondering what extra advantages can an out-of-the-box customer portal system bring?

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If yes, check the key advantages a customer-centric integrated customer support offers:

  • More elegant, smooth and business-centric portal software: the solution takes into account all your business needs, all your regular activities are automated and everything just works fine.
  • Happier customers : since every single interaction with your customer matters, your software records all customers requests and helps you determine the best problem solving options for each particular customer.
  • More ways to go for your customers: the custom-made online communities portal can bring your target audience the possibility to adjust the customer preferences to their individual needs.
  • In-depth glance at your target audience and right personal-touched marketing: the custom in-built tracking and insights analytics and reporting tools can gather the important information about your target audience and thus, you can personalize exclusive marketing materials for your customers.

Therefore, a customer portal enables both your business and your customers benefit from it. By the way, Artelogic can help your develop and set up your business-centric self-service portal with ease. Just for the record, our expert application development team has developed numerous integrations apps, including a nice customer portal called The Daily Escape.

Why Your Service Business Needs A CRM

Customer Relationship Management CRM is a combination of tools that track and analyze the interactions you have with your customers. CRM software centralizes, simplifies, secures and scales customer engagement.

CRM 

It is without doubt the best product for sales and management. Every CRM software offers a huge number of tools, and every single one of those CRM tools is great and worth taking time to see how it works.

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There are a number of advantages a CRM brings to a service business. Let’s analyze them one by one.

  1. CRM stores your data. All your emails, analytics from social media, and other customer data will be stored in your CRM system. It helps to analyze and improve customer service and customer history. CRM systems are great for customer relationship management. You know how hard it is to track every customer detail when there are more than ten clients, and CRM software helps to be more organized and work more efficiently.
  2. CRM helps employees to keep in touch. All your employees can save new data on a customer or business on the CRM platform, and they can easily access the data that the others entered. It is a great benefit when different employees work from different locations, and can greatly improve communication between departments. It also keeps everyone in the loop effectively. Some CRM systems even have the option to send out company-wide reminders. All the data can be found in one place and you don’t need to stack emails and papers.
  3. CRM helps to boost sales. The main goal of a CRM is to help you to grow your business and your sales. It tracks the whole sales cycle, which helps to see your deals in every possible detail. You can have more leads and access all the information on them any time you need it without having to address the question to a different department. Basically, you are saving a lot of time, especially when it comes to routine tasks like emails. Your team will be more focused on sales than on keeping track of all these tiny chores, which will keep them better motivated and more productive.
  4. CRM separates your contacts into different groups. Not all your customers and leads are with you for the same reasons. Some customers, for example, only use your service during a sale, while others get things or services from you regularly. A CRM tool lets you group your customers by certain criteria to sell particular products or services to them more efficiently.
  5. CRM brings consistency to your work life. When you are consistent, you get more benefits from your work. You know when you have the time to upgrade your skills and when you need to do things. With a CRM management system you have all the accurate data and you don’t need to spend more time double-checking this information. Your customers will appreciate your accuracy and consistency. No need to rely on papers and your memory: it’s important to use a reliable management software these days when there are lots of customers and lots of information. Your employees benefit from this as well. With a CRM they don’t have to waste time trying to figure out what to do or trying to get information from each other. Every bit of possible data relevant to your business is available in the CRM system. When every employee is on the same page as the others, your  business will function like a well-oiled machine and grow much faster. New employees will also get into the loop faster since all the information they need will be available in the CRM.
  6. CRM helps you see your whole sales pipeline. Besides keeping just the main customer data, you can also save buying preferences, purchase history, and topics that interest your client. This gives you the possibility to recommend similar items or services that the customer might want to buy sooner or later. When you get enough information on different types of customers, you can unlock different business opportunities. You will also be able to track the turning points where you are losing customers, to see which stages of your service can be improved on, or even which pages of your website require optimization.
  7. CRM software has a digital analytics tool. This integrated tool helps your employees analyze all trends and events, which will help you get new leads and customers. The employee can use the CRM to manage different activities and see which issues have to be addressed, like regional coverage, lead conversion rate or opportunity close rates. Here you can adjust your strategy.
  8. CRM helps you create the unique experience for your customer. A big brand has lots of customer touch points. If you are a small brand, it will take more time to figure out those touch points. But once you do – your business gets to another level. You just have to make sure that this aspect of your business is highly optimized. If the customer experience is great, the customer will come back for more and will stay loyal to your company. Everyone has had a bad experience with some brand or other, and even if the service or products are fine, sometimes you never come back for more just because of that poor customer experience. With social media having so much power, it’s important to keep your business on a high level since a lot of people like to share their experience with their followers. Target customers will be pleased if they feel that they are welcome not only as buyers but also as individuals.
  9. CRM solutions for best practices. CRM helps you optimize your workflow by getting rid of routine tasks that get on the nerves of your employees and lower their productivity. They will be able to spend more time on more important tasks and focus their skills and their effort on finding solutions to those questions.

Business Process Test Automation Solution

Business Process Testing (BPT) helps businesses to streamline their processes with practical problem-solving methodologies while creating software or applications. It enables quick turn-around for application releases. With a blend of comprehensive manual & automated testing practices, Rishabh Software helps organizations become future-ready by scaling greater heights.

Process

For delivering exceptional customer services, businesses focus on process excellence to meet project timelines and offer superior customer experience.

And for optimum quality of products and processes, effective and efficient testing is critical. It offers an advanced and smart approach to help QA leaders & other subject matter experts (SMEs) improve their application testing strategies.

An ideal solution must enable you to:

  • Build a central repository of reusable modules for testing
  • Define a role-based model for users involved in the process
  • Make the testing process more manageable and easier to maintain

comprehensive BPT solutions. We implement & streamline end-to-end testing frameworks, from test design & creation to execution & maintenance. As a result, the enterprise achieves maximum project outcomes aligned to their business goals.

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How Do We Help Bridge The Quality Gap?

Traditional testing practices involve functionality validation of the developed solution as well as change mapping after every new release. However, this approach poses challenges such as:

  • Managing complex business processes,
  • Rising costs & extended duration for testing,
  • No reusability of components, and more

We enable enterprises to address the challenges mentioned above and more by improving their functional as well as regression testing methodologies.

Our team develops custom and automated, business process-based testing solution frameworks, which assists in:

  • Building reusable, easy-to-maintain test scripts
  • Reducing human efforts & errors by automating mundane testing tasks
  • Eliminating any delays due to updates in business processes

Let’s look at the core elements of our business process testing methodology that enables the creation of a robust test framework. It would vary depending on the enterprise’s needs.

Business Components Module

Our team defines specific KPIs to assess system performance according to business process & application flow. And, basis that we create detailed documentation.

It helps with:

  • Developing manual & automated business components to perform pre-defined tasks
  • Providing a snapshot of goals, summary, and serial flow of components through a dashboard with various visualization options
  • Analyzing and automate system design steps to manage business process testing framework
  • Specifying the data collation parameters from diverse resources & quality check pass factors

Test Plan Module

We build & deploy test scripts for analyzing different components within the existing system. It is with:

  • Monitor asset condition in real-time and update maintenance schedules
  • Customize & upload policy-related documents to meet regulatory compliance
  • Dispatch field-crew based on service request, location, availability, and priority
  • View real-time activities of mobile field workers through GPS tracking & live mapping

For this instance, automation helps to perform scheduled tasks. And, manual analysis ensures that the changes in business processes do not affect the overall app performance.

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Test Lab Module

After the conceptualization of BPT, we further run it within the regression, sanity, and other testing cycle environment as required.

It is performed with:

  • Defining the roles to be performed by various resources, including SMEs, automation engineers, and manual testers
  • Arranging modules in a logical order through an easy drag & drop interface
  • Adding & configuring input parameters for specific elements
  • Testing & debugging various test cases to validate application functions

Besides, our custom reporting module helps generate performance reports to provide feedback to the concerned teams.

We consider some essential factors while applying a business process test automation technique. It includes:

  1. Identification of similar workflow patterns to leverage reusable components
  2. Automation at various levels of the test environment to reduce time, effort, & cost
  3. Validation of different use cases while creating the efficient testing process flow

To summarize, our QA team makes it easier to create, organize, and manage the automated test components to validate business processes. As a result, we help organizations to address critical performance pain points and improve application functionality.

In a Nutshell

A business process testing approach helps minimize the risks involved with traditional testing methods. It assists in quickly identifying compliance issues, gaps between business requirements, and other flaws in the software product to ensure optimized & quality releases.

How Businesses Are Benefiting From Web Data

we will explore the business ideas behind web data extraction. The objective of each and every business is to be able to cultivate and capitalize on total revenues while offering the finest products and services to the customers. Without up to the minute knowledge, that objective becomes much more complicated.

Web Data

If your business has the acquaintance gathered from flourishing web data extraction, it can use that information in a way that can assist your business and your clients. Let’s take a look at some of the ground-breaking ways businesses are making the most out of web data extraction.

Make Sure the Pricing is Precise

In almost every business sector or industry, consumers now have more insights on their interlinked businesses that too on their fingertips. Whether purchasing a car or a shirt, shoppers can look at numerous online information sources and explore retail outlets to find the preeminent price for most products or services.

Without an understanding of the competitors pricing strategy and tactics, it’s always possible to remain left out with product pricing points that are not in sync with the market. So please enter the world of web data extraction if you have still not explored the same.

With the precise web data extraction software and price monitoring software solution, businesses can monitor competitors’ product prices in near real-time and regulate them accordingly. This can assist your business to preserve its best prices within or changing market dynamics, as well as offer new opportunities for pricing products that can beat the market competition.

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Feedbacks from the Customers and Prospects

The regular consumer expects their posts to your site or social platforms to be responded almost instantaneously. Often, maintaining this existence, along with the conventional customer service basics of your business, can leave modest bandwidth for pin your ears back to the reaction about your business that goes on the exterior of your own online properties.

Companies that use the spot on web data extraction or web data mining solution can not only find out what their clients are saying openly to the company but also have the sense of hearing what customers, prospects, and other competitor companies are saying on the diverse web platforms.

With the complete dialogue at your clearance, it is probable to get ready for what customers want to take notice of, and it’s feasible to create marketing campaigns that put your organization in an enhanced position in the market than the all the time growing competition. DataCrops is a software solution that keeps track of your business, products, prices, promotions, and trends online with online data extraction as well as Competitor Price Monitoring & Tracking Software.

Exploring New Business

With all of the time and effort that can go into helping and upholding your present customer relationships, increasing your business can seem like an overwhelming task. On the lookout for best customers as well as the probable prospects, building relationships with them can be an important task for any type or size of business. This is another spot where web data extraction can help.

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Precise Web Data Extraction Solution and Services

The precise web data extraction solution will swiftly and resourcefully be of assistance to your business. It will help you in building a targeted database of projected prospects, mechanize lead generation prospects and push market notifications to lend a hand to your sales team shortening the overall marketing as well as the sales cycle. This will offer your employees more time to convert those business prospects into fresh clients.

Moving Forward

The basics of a data extraction software solution can vary extensively, depending on the requirements of your company. The DataCrops web data extraction solution will be one that is able to offer the data, insights, and analytics that will best costume your company’s desires and will lead to better revenue.

A Guide to Blockchain Technology for Business

When Bitcoin, a “purely peer-to-peer version of electronic cash”, was released in 2008, blockchain (the technology that runs Bitcoin) made its public debut.1 The brainchild of a person or group known by the pseudonym Satoshi Nakamoto, its expansive technological capabilities were then somewhat unknown. Fast forward 12 years to 2020, there’s now a growing recognition that blockchain can serve as a pragmatic solution to various business problems across industries.

Blockchain

Identified as a general-purpose technology (GPT), blockchain is similar in scope to the disruptive power of the internet, the steam engine, and electricity. Even business leaders wary of tech-based solutions and global ‘hype’ have come to realise the larger, transformational importance of this digital technology.

What is blockchain, and how can we apply it?

Blockchain is a distributed digital ledger capable of recording and verifying a high volume of digital transactions. New information can be added to the record, but previous information, stored in blocks, cannot be edited, adjusted, or changed.3 The ledger can be used to track not only financial transactions, but any digital asset transaction, making it possible to share contracts, information, cryptocurrencies, and more. Additionally, blockchain is a decentralised system, which means the information in the blockchain ledger isn’t maintained by a single controlling entity or intermediary, but hosted across a shared network of devices, making the system almost tamper-proof.

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The disruptive potential of blockchain

The last few decades brought us the internet of information. We’re now witnessing the rise of the internet of value. Where the first era was sparked by a convergence of computing and communications technologies, this second era is powered by a clever combination of cryptography, mathematics, software engineering, and behavioural economics. According to Don Tapscott, a leading analyst of innovation and the impact of technology, “Blockchain technology will have a dramatic impact on business and society by providing a secure, direct way of exchanging money, intellectual property and other rights and assets without the involvement of traditional intermediaries like banks, utility companies and governments.”

How to apply blockchain to a business

Blockchain technology can be applied to any sector or industry that needs an accurate record of information. As blockchain becomes more accessible and popular, it’s starting to revolutionise a vast number of industries and business models on a global scale.

The impact of blockchain on supply chain management

A century of change has shown us that supply chains – the links to creating and distributing goods – are regularly disrupted by innovation. In today’s world, companies need to be agile, flexible, and responsive, by driving continuous innovation throughout their business supply chain, in order to remain competitive and relevant.

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The potential of blockchain in a struggling economy

The records of contracts and transactions are among the defining structures in our economic, legal, and political systems. However, the critical tools formed to manage these notations haven’t kept up with the economy’s digital transformation. Blockchain has the potential to solve this problem.

As a foundational technology, blockchain has the potential to create a new platform for our economic and social systems. Before the technology was developed, there was no way to secure and validate ownership in a digital asset, or verify a transaction in a trustless, public way. With blockchain, contracts are now embedded in digital code and stored in transparent and protected databases. From finance to customs and certification processes, transportation and logistics, insurance, distribution, intellectual property, and government procurement, the applications of blockchain are immense.22 As a result, our traditional association and understanding of intermediaries in these sectors – like lawyers, brokers, and bankers – is at risk of disruption.

Time Tracking App For Small Business

Employee time tracking is becoming more essential for small to medium-sized business in USA. Business owners need a reliable time tracking software to accurately capture and record employees work hours and cut human error in employee electronic timesheets, which, at a minimum, points to profitability. Tracking time also helps to meet budget targets for projects. Although most know these things matter, some are challenged to find time tracking system for small business that works properly.

time tracking

Rather than invest time and dollars into finding a solution, many are accustomed to manual processes. These were wrought with issues when they were popular; with the advent of affordable Cloud-based and other tech savvy options, sticking with a system that can throw a project off course does not make sense.

Switching from a spreadsheet-based or paper time tracking system opens a new world of desktop and cloud-based solutions. Following are a few suggestions businesses should consider when reviewing different options.

Web-Based Software

Technology continues to advance with more offerings for web-based software that operates in a Cloud environment. Two primary reasons make these products the best time tracking software.

The first reason is it saves time when employees and management are not scrambling to keep up with the latest updates. Replacing applications is also unnecessary.

Utilizing software ran on multiple servers is the second reason web-based software works well for small businesses. No one is distracted by technical issues or a power outage that disrupts workflow.

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Implement Software throughout Company

Whenever there is a decision to use time and attendance tracking software, the decision must include the entire company. This simplifies processes across departments. Revisions to schedules are seen by all employees.

Implementing a company-wide software system prevents complications that are sure to surface when information is entered more than once. Each department involved with a project has greater ease with communicating, thus gaining more effective collaboration.

Select Features Tailored to Small Business

Even businesses within the same industry can have varied practices and needs. Therefore, it is important to evaluate time tracking software for small business based on specific goals and objectives. This is necessary to keep things running smoothly.

It also helps the transition run smoothly for employees who try to adapt to a new system while completing tasks.

In some small businesses, a tailored software system might include fields for:

• Paid time off
• Vacation days
• Sick leave
• Holiday pay
• Bonus pay
• Commissions

Monitoring employee activities might be necessary to help maximize output. Tracking time may expose areas where employees are not as productive.

Reviewing all options and finding the right system that has all the features to tailor to the business.

Convenient Documentation for Team Members

Solid communication between departments is essential to avoid problems. The chosen platform for tracking time should include documentation so team members can add changes for everyone to see.

For instance, an employee might need time off for a unique situation not specifically covered in the paid off policy. His manager can leave a notation on the time off request that explains the variance. Doing this prevents miscommunication and confusion by keeping everyone – from the employee to the payroll clerk – on the same page.

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Mobility Away from the Office

Very few workforces have employees that do not travel, whether across the city, country or world. Small businesses must smartly accommodate telecommuters and traveling employees. These employees still need to record their time, but in a different way than office workers.

Companies can select a time tracking mobile app that allows employees to manage their time and attendance from wherever their work takes them.

Choosing a time tracking app that employees can access from different locations and devices such as smartphones, tablets, laptops and PCs makes it convenient. All employees need is a secure Internet access or wifi. Additionally, companies can keep track of what the mobile workforce does daily.

Sophisticated Reporting Techniques

One of the strongest allies to increasing the productivity and overall efficiency of a workforce is identifying trends from sufficient data. The best time tracking software should gather mass data and synthesize it to produce easy-to-read reports.

Ideally, the reporting feature should produce graphs and charts that makes data more digestible for different individuals. This data helps businesses identify where operations run smoothly and where there is room for improvement.

Is Time Tracking App for Small Business Affordable?

Research may show that some time tracking software is cost-prohibitive for small businesses. This should not, however, dissuade decision makers from switching. There are plenty of options that have the same level of benefits as the popular, more expensive tools, at an affordable price.

Many tools are on the market that offer simple systems that are specifically designed for small to medium-sized businesses. Basically, there is something to fit every budget.

Beyond the final price tag, businesses should consider the functionality of tracking software. Invoicing and project management rely on labor hours, so a streamlined tool can benefit systems that are already in place.

How Can a Business Survive a Recession?

There is a no magic wand to wave and for all this just to go away. The situation is clear, and the need for action is obvious.Recession

Recession

If a business is to survive a recession, there are crucial elements and factors they must consider. Ask yourself these questions and take a moment to reflect on your answers – believe me, they will open your eyes:

Where is the Cash?

Cash flow is the lifeblood of your business. Money must continue inflowing and outflowing for optimum business health, with the apparent goal being that you bring in more income than you must spend on expenses.  But do you know where your primary income will come from?

Recession-proof your business by implementing strategies to keep the cash flow moving, from increasing sales or billable services to trimming unnecessary expenses.

What is an unnecessary spend?

From frequent business travel to marketing campaigns that do not give the ROI you need; you may find that cutting back on many areas can help your business save money. Consider more than just Furlough and Staff layoffs, outline your spend that will ever be affected by the current situation – do we need to travel? Do we need to book accommodation? Are we investing in uniforms when no one is meeting each other?

It’s imperative to check your outgoings and finally realise that something that costs a great deal but delivers truly little.

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What is your competition doing?

You must continue to expand your customer/client base if your small business is going to prosper in tough times. This means drawing customers from your competition. But what is your competition doing that you can do better?

If your business ever needed a SWOT analysis, it is right now. Your competition has already spoken to me so is 27 steps ahead of you. How are you going to react and fend off the threats? Even better, what are you going to do differently to win the customers of your rivals?

What do your customers say?

Before you go all out guns blazing to win new business, spare a thought for your current customers. You cannot afford to ignore the potential profits of shifting your sales focus to include established customers if you want to recession-proof your business.

The key here is excellent customer service. Ensure that your customers or clients love what you do or sell and keep them happy. Yes, that means the customer is always right. Identify their needs, then meet them. You want to retain their business all costs.

What is your Marketing Message?

Many businesses make the terrible mistake of cutting their marketing budget or downgrading their promotional message in lean times or even eliminating it, but this is precisely when your business needs marketing the most.

Consumers are restless. They are always looking to make changes in their buying decisions. Help them find your products and services and to choose them rather than others by getting your name out there. Do not quit marketing just yet, step up your marketing efforts but do it responsibly.

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How is your relationship with your bank?

If it is like 32% of the UK population, then it is horrendous. Owners of small and mid-size businesses understand that selecting the right banking institution is a crucial component to their business’s financial health, and these decisions made previously will truly be felt in the current climate.

Now is the time to talk. Communication with your executive board is crucial, but so is with your lender’s beneficiaries and of course, your bank. It’s good to talk.

Can you simply hold on and hope?

Many businesses believe in the old age method of merely ‘waiting it out’. In some small cases, this can be effective if your product or service is in demand and you are fully optimised for a remote working market with a full set of ready to go digital platforms and skills.

However, for many, this is not the case. Time will be a telling factor, but time will also be a slow death if your strategy is to head down to the pub, pour a cold pint, and wait for this to all blow over.

What is your disaster recovery strategy now?

For years businesses have invested in disaster recovery strategies that helped business continuity. But these were always seen as worst-case scenarios in terms of theft, security breaches, destruction, acts of God and war. No one had a solution to covering a worldwide pandemic.

But why can’t your disaster recovery strategy work now? Working from home is the new normal (all Twitter employees are full-time WFH), video conferencing is the new meeting set up (If only we bought shares in Zoom) and employees are happier if you are not breathing over their shoulder every 17 seconds.  Your business set up will survive.

10 of the Best Marketing Ideas to Growth Your Business

Best Without the right marketing strategies to promote your growth, it is almost impossible to make maximum profits.

Identifying the correct marketing approach for your business is quite difficult. You should reach out to the right audience. Nearly 46% of all searches in Google focus around local businesses. It is a tough task to increase visibility and sales while maintaining a profit.

growth

Today, with the advent of social media and focus on search engine optimisation, blogging, and pay-per-click advertising, it is easy to see neck to neck competition among businesses.

Several mobile app development companies are so busy working of their everyday tasks, and they often neglect to adopt the right marketing strategies that drive the growth of their business.

1. Know Your Potential Audience

Well, it’s not enough to sell some product and hope people will buy it. You need to know what these consumers are seeing and what they expect. By doing this, your brand and reputation will be quickly strengthened.

Who is the one you are trying to sell the products to? What kinds of products do they really like? You will have to answer these types of questions to find your target market. It is generally discovered by noticing trends, analyzing data, and directly communicating with the end-users.

2. Build Social Media Presence

You cannot overlook the power of social media. Some businesses are flourishing because of their social media presence. If we talk about Facebook, nearly 74% of users say they visit the site on a daily basis.

Just be yourself; be authentic and post your products. Publish something that is relevant and useful. It will help your visitors to know more about your business.

Use platforms such as Instagram or Twitter to reach other successful businesses and even interact with targeted customers that may be looking for your products and services.

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3. Start Blogging

You should immediately start blogging for your business. It’s not only about posting your content on your blog. You should rather start blogging on authoritative sites. Make use of platforms such as Medium to publish your content.

These are all authority domains with a broad audience, giving you instant and immediate reach out to the targeted audience.

When you start blogging, make sure you do it effectively. Do not post thin content. Think about adding value. So, use this strategy to market any business.

4. Optimise your Website

Make sure your website is properly optimized. A customized site is one that is quick to load, easy to navigate, and responsive with all devices such as mobile devices, tabs, etc. Add clear call-to-action such as “contact us”, and more.

Mobile optimisation is also required; Otherwise, Google will penalize your website. You can also take help from a mobile app development company for this.

5. Make Video Tutorials

Creating video tutorials is the most compelling way to grow your business. The better you are at it, and the more value you provide, the sooner you can enhance your visibility, your sales will boost up ultimately.

Nowadays, the popularity of YouTube is at its peak. Whenever someone wants to learn anything online, they make use of the help of YouTube videos.

So just ask yourself what you can teach in your business that will help consumers solve some problems? You can’t ignore YouTube’s visibility and reach, so get out there and start making authentic and useful videos today.

6. Focus on Content Quality

Creating content of higher quality than your visitors want to read will surely bring them to your business. It consists of developing content that is optimised for mobile devices and voice searches.

Some of the best types of content to make are:

  • How-tos and tutorials
  • List-oriented posts
  • Product reviews on items relevant to your business
  • Questions and answers

Excellent content will help in building your reputation, spread awareness about the brand, and further, attract potential customers.

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7. Perform Search Engine Optimisation

This is an area of marketing that can boost your business effectively. But there are many who are afraid of it. SEO can be powerful also when you learn to take advantage of it, and you learn it correctly, you can boost your online presence without any hassle.

Make sure you do not perform spamming of keywords. This is the most common mistake people usually commit. Create your content by paying tribute to search engines.

But most importantly, keep in mind that whatever you are telling is enjoyable, engaging, unique, and adds a tremendous amount of value.

8. Use Facebook ads

You can make use of Facebook ads for retargeting. This is one of the most significant ways to use these days to market about anything. With Facebook, you can reach a distinct audience, and you can do with great ease.

But the trick here is not just about click-traffic to get great results. You also need to keep an eye on conversion and retargeting through pixels.

You must launch Facebook Pixel on your website. If you are not running Facebook ads, you can still make your audience with the help of pixels.

Pixels track everyone who is visiting your website, and you can create custom audiences around them. And this way your conversions will increase a lot.

9. Use LinkedIn in a correct manner

LinkedIn is an excellent way to grow your business network. It improves your online visibility and raises brand awareness through a business page.

You can easily add a video to your LinkedIn profile. Introduce yourself and your business via LinkedIn profile. This is an easy way to market your business, and when it is done right, it can produce shocking results.

If you have a lot of connections on LinkedIn and you are not posting there, then start immediately. This way, you can reach a vast audience, especially when your posts are viral.

This is a great place to express an entrepreneurial journey. You can also contact other businesses and collaborate with like-minded entrepreneurs on LinkedIn.

10. Check Online Reputation

You have to keep supervising your online reputation, it is not just for the big brands but also for the small businesses. Customers talk about every brand they know, and their reviews can both make and break your business.

Simply set up Google Alerts to find out which articles refer to your business. Besides, use social media monitoring tools that will notify you when people post comments on your business.

Additionally, please respond to each review received, whether positive or negative. A simple thank you replies over the review mark a good impression and reflects the activism of your business.

After-Sales Strategy for Businesses: A Quick Guide

According to one report by BDC, it is 7 times more expensive to sell to a new customer compared to a returning customer. One of the best times to persuade your customers for a second purchase is right after a successful sale with them. Read this article to understand what is after sales and the best practices to make the best of your efforts!

Sales

What is after-sales service?

As the name suggests, after-sales support is a service provided after a customer has purchased a product. It is usually provided by the seller, retailer, manufacturer or in some cases, by a third party customer service provider. Some examples of after-sales service are extended warranty, upgrade in the product, training, discounts or a gift hamper.

After-sales service is a part of a company’s overall marketing and retention strategy.

Why does a business need an after-sales process in place?

After-sales service is an important part of modern-day businesses and it is important for both the buyer and the seller.

  • For a buyer, after-sales service plays an important role to ensure the maintenance of the product. It also strengthens the buyer’s trust in the business.
  • For a seller, after-sales service brings in a sense of satisfaction and helps them make sure that they stay at par or ahead of their competitors

Here are a few reasons to understand why should a business have a proper after-sales strategy in place:

Good start to customer retention

As soon as your customers make a purchase, they enter this loop of retention! Remember, a happy customer is the best marketing asset you can have. Be by your customer’s side at each step like installing a device, setting up the furniture, getting the car road-ready and so on.

Boosts customer’s trust and loyalty

Imagine you run a business that sells a device to measure your blood pressure and pulse rate. After a customer buys the device, how about calling them within a week and asking them if they have successfully set up the device or need some help. If not, helping them in-person or over a call for this. Usually, the older age group finds this difficult. Just a soft nudge can do a lot for your business here!

Increases chances of referral

If you let your customer leave with a wide smile from your store or your website and let that smile last long, that customer can at some point be labelled as an unofficial brand ambassador of your brand. Even after all the advancement and success in digital marketing, nothing beats the power of word-of-mouth. One satisfied customer can bring you 10 or more customers with zero money spent from your end.

Adds to the brand value

Humans are seen to get emotional with brands. An experience worth remembering can not only help you get a brand evangelist but also make them keep you on top of their mind. They will increase a connection with your brand and will keep them coming back to you!

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Examples of after-sales practices

Pre-installation services

Usually, a product comes in with a written manual for installation. The difficulty levels vary from product to product. Some products like ceiling fans, washing machines etc require technical expertise while a product like headphones and mobile phones do not. Providing free pre-installation is one of the best after-sales services.

User training

Training of the end-user is another part of the after-sales service. This is an important aspect with a business dealing with industrial machinery. It is essential for the seller to guide and walk with the customer until they have a 360-degree hold over the product.

Return & Replacement

Customers love it when they have a return and replacement liberty from the seller’s end. The entire experience that your business provides during such cases adds to another important after-sales service.

Upgrades 

Majorly common between software and electronics, ‘upgrading’ software for a device for a certain period is another type of after service usually adopted by companies. In a way this also makes your customer get used to the new version and hence, end up purchasing it!

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Best after-sales practices

Make your customer feel valued

Always, look for ways of providing additional value for your customer- they expect it! For example, when a customer brings in their bike for servicing, offer them a free inspection report.

Streamline your service process

Your customer ‘expects’! They expect you to be the master of all trade and make them a priority. Document all the procedures and train your staff to do things in a jiffy. This way, even your staff will be more efficient.

Build a positive atmosphere

If you operate out of a store, train your staff to be cheerful and helpful. If you are an online business, train them to make your customers feel good and satisfied every time they come in.

Listen to your customers

A business that listens to its customers is the one that understands them. Give your customers time to explain themselves. You can also get information from them by doing a real-time survey.

Monitor and refine your performance

Track your service performance from time to time and have a system in place that can track and monitor your activities. Keep updating your processes with the technology and lookout new and exciting ways to keep your customers engaged.