How Do I Use Twitter For My Small Business?

How do companies use Twitter to boost their businesses? Twitter's microblogging service is a very effective tool that allows businesses to directly communicate with customers and vice versa.

Twitter creates relationships that are otherwise impossible in traditional communication channels.

Here are a few companies that have used Twitter to the benefit of their relevant businesses:

1. Tasti D-lite is a dessert franchise in the greater New York area. They initially used Twitter to listen to what Twitter users are saying about the company and its competitors. Their successful delivery service began with a single tweet from an office worker craving for a Tasti treat. The nearest branch fulfilled the order upon reading the tweet.

2. CoffeeGroundz 'general manager built a small following at Twitter through constant direct messages. Followers know he is always online. When one of them tweeted an order "to-go", the manager was able to fulfill it immediately. This cave way to CoffeeGroundz 'online order placement system. To date it has expanded into an online reservation service for booking tables, booths and the entire venue.

3. Dell Outlet , a division of computer-giant Dell, sells refurbished equipment. They post exclusive offers to Twitter followers which lead to an unprecedented increase in sales. And that not only spread the brand name but engaged customers in a two-way conversation.

How to Make Twitter the Best Bet for Your Business

To grow your business at Twitter, here are a few simple ideas that you can use:

1. Ace your Twitter introduction

Create a business account at Twitter and display clear information about your business, products, and services. Place your business logo or company slogan if available. Tell all your clients, through email or your social media networks, to follow you at Twitter.

2. Socialize seriously and honestly

Spend time following Twitter users and increasing your followers. Answer direct tweets. Re-tweet relevant messages from other users. Feel free to follow same-niche companies and even your competitors. Use Twinfluence or Klout to help you decide who the "influential" users to follow are. Tweetcloud even allows you to follow users that actually tweet about the same topics related to your business.

3. Listen, listen, and listen

Use Twitter's search tool to find comments related to your business or your competitors. Save the search result to your "Saved Searches", which you can click from hereon to get real-time results whenever you need. You can generate business leads, get updates on industry news, or keep track of your competitors' activities this way. Use tools like TweetDeck, Trendistic or Monitter to get real-time updates on keyword trends at Twitter.

4. Tweet well, or do not tweet at all

Keeping in mind that your messages affect the image of your business, be careful with what you tweet. Go for the casual or friendly tweet. Post useful links or articles related to your business. Re-tweets are ok, if they are quality material. Tweet about your business carefully, without coming across as too self-promotional. You can tweet news, free offers, sales discounts and coupons. Make sure you deliver on them. To make tweeting more efficient, you can use or TwitterFeed. allows you to easily send updates to Twitter and other social media sites. TwitterFeed creates automatic tweets every time your blog is updated.

5. Be open to customer feedback

Tweet questions or ideas that aim to solicit comments and opinions from your followers. A new addition to your restaurant menu can be discussed with users. Be prepared for gripes and complaints, or even rude tweets from irate users. Reply clearly and courteously. No matter how unpleasing, these revelations are healthy for your business because they can tell you what you are doing wrong, or what you need to improve.

6. Evaluate your Twitter experience

Keep track of your activities at Twitter. Record details like the number of users who used your promotional coupons, the number of questions that you answered or problems solved. For links to your website, track click-throughs and conversions originating from Twitter. not only shortens your links, it also tracks these links and gives you data on real-time traffic from your tweets.

Twitter can be used in many other ways to drive the business forward. It can complement your email marketing campaign, or widen your customer base, or improve your customer support.

Source by Ram Prayaga

How 24X7 Website Monitoring Can Help Your Business Grow

Business market of today is highly competitive and with so many companies fighting for the top position, even a little error may result in the loss of business opportunities to the competition. If users have to wait patiently for the site’s content to load, then it can be annoying for them, but for business owners this can be disastrous. It is crucial to keep the performance of the site stable and continuous monitoring of the site’s performance has become the prime need of today.

There are times when even a barely noticeable sluggish delay that lasts for only a few fractions of a second can lead to increased bounce rates and reduce the sales of major ecommerce sites. And with the rise of mobile optimized sites, that enables people to communicate, watch, read and shop online, maintaining the sheer speed of your website has become all the more important. However, even the most vigilant webmasters are unable to keep an eye on their website 24X7. So, it becomes difficult to keep track of the site and whenever it is down, it is bad for the business and online reputation. In order to reach out to a larger base of audience, companies are availing 24X7 website monitoring service so that any issues related to the website can quickly be addressed and resolved.

Here are some of the reasons how 24X7 website monitoring can improve your business:

Customize the system alerts: Businesses today lays great emphasis on real time risk management and continuous information systems through their effective and strong monitoring processes. This often encourages automation so that the top management level can be offered with critical information that is needed to make risk based and cost effective decisions that support the primary missions and also their business processes.

Communicate pro-actively with the customers: Identifying any potential issue before they affect the customers will help you to keep ahead of customer complaints and also communicate with them actively and offer them real time updates. Proper communication helps to protect the integrity of the business and also help to reduce the frustration of the employees or the customers.

Save resource and money: 24X7 website monitoring helps you to save your resources and money as the monitoring software does the entire work for you. Since you are immediately warned of any problems that occur, you are able to address them instantly without wasting any time. Monitoring tools start the process with initial discovery and determine the type of traffic, data and users who are associated with the site. This information also helps organizations provide a baseline assessment easily.

Identify security risks: Continuous website monitoring service providers allow security professionals to see a continuous stream of real time snapshots of the present state of the site and also checks the networks, end points, cloud applications and devices and data. Since the network is constantly evaluated, it improves the level of security of the website. The main role of continuous monitors is to keep the security team aware of newly detected weaknesses, vulnerabilities, configuration flaws and missing patches that are exploitable.

Search engines: To deliver the best services to the users looking for your products or services, it is important to gain visibility on the search engines. But if your website is down when the search engine crawlers come looking at it, then the message is clear that the site is slow and down and so it won’t be promoted as highly as other sites offering similar products or services. If the search engine crawlers can’t access your site, then you are simply missing huge business opportunities.

Source by Prince N

4 Ways On How To Use LinkedIn For Business Success

Most business owners do not realize how to use LinkedIn and just how powerful LinkedIn is. LinkedIn can help you generate leads, build your brand, and make much needed connections. But most business owners are not on LinkedIn or they are on it but not using it the correct way.

When it comes to using this social media marketing platform, people think of it as being a networking site or a place to get a job. No my friend, LinkedIn is a place you want to be especially if you are in the B2B business. LinkedIn has 364 million users. I'm going to discuss 5 reasons why you need to be on LinkedIn.

For Lead Generation
This platform has the highest referral traffic out of the social media sites. Better than Facebook and Twitter, Facebook is seen as the top dog of social media marketing for businesses but that is incorrect. LinkedIn has more that 467 million users on this platform. And 57% of usage is mobile. That makes this social media marketing site for business perfect for B2B marketers. It is invaluable for marketing, finding leads, and making sales.

Increased Search Visibility
When your profile is properly optimized it increases your chances for ranking in Google search. That gives you valuable search results with the Google search engine. But you must have these things done in order to rank:

  • Keywords in your bio page, page description, and header
  • You have a completed profile at All Star status
  • Have links back to your website, blogs that you write and post

How To Use LinkedIn For Circulating Your Content
There are many ways to circulate your content using this platform. You can post in relevant groups in your niche, individual updates, on your personal or business page, and company updates. As long as your content is strong, you attend to get more visits in LinkedIn groups that are in your niche. LinkedIn does not get the recognition for content syndication like it should. Sharing your social media marketing content gets you in front of all of your current connections and followers. Unlike Facebook, LinkedIn has no filtered feed or algorithms to worry about. When you post an update it will appear in your followers feed no matter how often they have interacted with you in the past. Which keeps you top of mind with your followers. You always want to keep your content in the newsfeed daily.

For Personal Branding
You want to be known as the expert in your field. And the way to do that is build trust and be known as an authority in your industry. You can do that by sharing other people's content, getting involved in discussions, and answering questions to show your expertise, That way when people become curious and want to know who you are, they will research your company and most likely want to make you a connection.

I hope you found this article helpful for how to use LinkedIn in your business. It's a worthwhile social medial investment for your business. Are you using this social media marketing platform?

Source by Deborah Northcutt

Drupal Support & Maintenance For A Future-Proof Business Website

Since inception, Drupal has been accredited to as the most widely used content management system used by webmasters globally. This powerful open-source platform is completely based on a general-purpose scripting language Ie PHP backed by MYSQL database. Such a robust web development platform receives regular updates and improvements by the core community of Drupal. These releases are aimed to ensure the effective and efficient functioning of a website, which is in no doubt a boon to any business.

Believe it or not, the responsibility of a webmaster does not end after website development; instead, it actually begins after it comprehending all maintenance and other purposes. In such a competitive world, it is highly crucial to hold a website which is both updated and maintained on a regular basis. Such a website is more reliable, futuristic and growth-oriented, which is extremely beneficial for a business. This is the major reason as to why webmasters are switching to the Drupal support & maintenance service.

What Made Businessmen To Go For Drupal Support & Maintenance Service

Being a professional businessman, you might be well aware of the fact that a spontaneous and feature-rich website is likely to draw more traffic as compared to the ordinary ones. Here such websites are primarily classified as regularly updated and maintained ones. Owing to the unmatchable feature of this platform, almost a million of websites have powered by Drupal so far. From governmental to private ones, to forums and directories, Drupal has uniformly served them all. Although a new website runs smoothly in the beginning but after a period of time, it too gets sluggish in its functioning, processing and other aspects. Drupal is no exception, since its powerful framework it too can get slow after a period of time due to high traffic on it.

Why Approach Expert Drupal Developer?

Always remember, performing maintenance and bug fixing is not everyone's cup of tea. In order to get reliable solutions, you need to hire a professional Drupal developer who is well versed with every nook and hook of this web development platform. S / he can easily solve the issues related to maintenance, performance, functionality, and security. They deploy proven and validated methodologies to begin with their support & maintenance process.

Highlighted Features of Drupal Support and Maintenance Service

If you own a business website powered by Drupal, then make sure your website is up-to-date if you are assuming to reap long-term benefits from it. Some of the advantages have been highlighted below:

1. Periodical monitoring is done to find and resolve the problems occurring at any point of time.

2. Along with advanced features and functions, the website is laced with an anti-threat mechanism using support & maintenance service.

3. You get uninterrupted support of expert developers to look and fix the issues

4. Post this service, the website is integrated with latest features that improve the functionality and growth of the website.

5. Last, but not least, it minimizes the cost that would have required to develop a new website in place of the compromised one. This is because; repair to new is costlier than maintenance.

Here, hire an apt web development company that delivers professional Drupal Support & maintenance services.

Source by Ekta Jadon

5 Reasons Why Blogging Is the Backbone of Today's Business

We all, more or less agree to the old adage "Change is the only constant." Yet, in this dynamic world of web, we have come to witness that each day. With changing technology and resources, content on the web has also become dynamic and variant. As a user, it is difficult to stay loyal to a particular website without it is a popular one.

Given this, every company (big or small), entrepreneurs, solopreneurs and the like, all understand that having a website is just not enough. With more than a billion websites on the worldwide web, a website can not bring visitors by itself. And unless you have visitors on your website, you might not be able to showcase the services that you offer. Often, prospective customers are gained when they embark upon services which they find are useful for them. Unless your website is frequently updated and active, visitors or possibly prospective customers would not find their way to your website.

Evolution in showing the website and to bring it to the fore led to the creation of blogs within the website. Blogging is one of the effective options available to keep the website active. Customer behavior has been changing and research shows that majority of the buyers are visiting blogs / forums before buying a product or availing a service.

What is Blogging?

Blogging means publishing articles, which are relevant to the services you provide or the products you sell, on your website on a frequent basis. The articles, as stated, should focus on the business offerings, industry in which the business operates and updates related to the industry or company. A blog is a medium for sharing of knowledge / best practices, "How to" related to products / services and so on.

The number of blogs per month and the frequency with which they have to be published different based on the business model (B2B or B2C) of the company. The business strategy of the company should also be considered while deciding the same.

Post publication of the article, it is important to promote the article with your peers, followers, business partners, like-minded groups etc. so that the readers get the value from your article. A blog is a two-way communication; it encourages interaction via comments and feedback.

There are many reasons why blogging is important for any business. However the five reasons listed below are the most important ones:

a) Improve visibility

Invite visitors to your website By writing relevant content for your target audience, you can attract visitors to your website. Marketing of the article in various social networking sites (Facebook, Twitter and LinkedIn), social book marking sites (Reditt, StumbleUpon and Digg) and forums in which your business is active is key to ensure visibility of the blog. Content is King and this applies to a blog as well. The quality of your content will impact visitors. An impactful blog with impossible word power will ensure that the visitors sign up for your blog posts. Blogs creates an impression on the visitor and if your content is helpful, they will share it with others.

b) Cost-effective

Blogging is one of the cost-effective content marketing strategy. Every blog is your asset as it stays as long as your business is active. It is a one-time effort but the benefits are huge. If the article is on a general topic which are evergreen (eg: Benefits of Outsourcing), you will get more benefits as the meaning of these topics are not going to change. On the contrary, if the article is on a specific topic (Tax slab rate for the financial year 2016), the content is relevant to the year 2016 and not beyond that.

c) Branding and Thought Leadership

The quality of content and ideas expressed in your blogs will become the USP (Unique Selling Proposition) for building your brand and promoting you as a 'Thought Leader' in your relevant field. With a good number of blogs in your website and with the help of social networking sites, you will eventually have a list of followers which is only going to increase over the years. These blogs are the ambassadors of your brand and the thoughts / ideas which you share and preach. All this will help you to attract more customers.

d) Engaging your customers

Your blog is the platform where you meet new visitors who are your potential customers and connect with existing customers also. Regular interaction through blogs helps in building a stronger relationship with the customer. Pain points of your customers / Requirement of your customer which you have highlighted in your blog invokes the interest in your visitor to know more about it and this will lead to a discussion.

A blog gives you an opportunity to understand your customer requirements better and provide solutions which makes it a win-win situation. In an indirect way, it also helps in translating a visitor into a customer who is in need of a similar product or service. Today's age is an age of engagement, you have to keep talking to every stakeholder around you in order to improve your services and identify new business opportunities from your existing customers.

e) Improves SEO

Search engines are always on the lookout of fresh content. There is no better way to keep feeding fresh content into the web than a blog. Frequent blogs will provide the required fodder to search engines which will identify your website as a reliable one. Including keywords, article topics, businesses, product or service which you want to showcase and get identified by search engines in the blog, will serve the purpose of bringing new visitors to the website.

Blogging is an integral content marketing strategy for each and every business. It is one of the cost-effective marketing tool for your business.

Source by Lasitha Raj

How to Buy Investment Property: Beginner's Guide

Investing in property is a serious business because its related costs are often an ingoing financial commitment. Buying your first property can be a daunting venture, considering all the details that require your attention, the financial language you need to learn and the usual beginner's fear of failure. A mortgage broker can minimize the confusion and anxiety of entering the property market by teaching you how to buy an investment property and by finding you the best deals for financing.

Investment plan: Buying investment property is an effective strategy for building wealth in the long-term. The market will occasionally rise and fall and experience steady periods for which you should be prepared with a long-term investment plan. Your first step should also include a consultation with a financial planner or accountant who can assess your readiness to invest in property.

Costs and tax consequences: Costs for maintenance, interest, depreciation and other property-related expenses are generally tax-deductible which is why investors adopt a strategy known as negative geared. Negative borrowing is a situation where loan repayments, interest costs and other mortgage fees exceed rental income. The difference is an allowed deduction that can lower your tax due on other income.

Research before buying: News articles, business updates, and reports of reputable property research organizations can provide essential information about prospective investments.

Home equity: Existing property or other investment property may have built up a value or equity that you can use to invest in other investment properties. This can reduce the initial cash outlay or down payment ordinarily required in mortgages.

Loans: Various loan types are available and bear different features that are best suited for specific investors. A mortgage broker often knows where to get the best loans for your situation and can show you how to buy investment property.

Investment pool: Prime properties possess great income potential but they may be priced beyond the budgets of most new investors. Buying property together with family or friends is another option for building an investment property portfolio. Consider a family guarantee which allows a parent or any family member to use equity in a home as security for a related investor's mortgage.

Getting started in property investment can seem overwhelming. All you need is an investment plan and a mortgage broker to teach you how to buy investment property, and you'll soon experience the financial rewards that are driving many investors into this type of business.

Source by Miriam Bronkhorst

SAP Business One XML Connector: eCommerce and EDI Integration

Typical example would be when you need your ecommerce web site be powered by ERP application with sales order execution login: inventory item allocation and shipping to the customer. In some cases you would like automatic invoice posting (in SAP B1 terminology adding) to General Ledger and so automatic order execution – when your items are downloadable applications or media files. In other cases you would start with Sales Order and entrust order execution login, with potentially light production / manufacturing or bill of material assembly to backend MRP – SAP BO.

o Technology. From SAP B1 connector side – it is realized as SOAP web service. From your legacy ecommerce or other application side you can deploy either staging SQL tables approach, or direct SQL data pulling with transactions marking as being send for integration to SAP Business One.

o Web Service. SOAP XML web service with inbound (from ecommerce, EDI or your business partners extranet) data stream to create or update SAP B1 customer object and then create sales document. Outbound XML stream reports you the success of the action and if required gives you created object parameters.

o SAP Business One SDK – this is the heart of the connector, it logins to SAP BO company with the credentials provided (completely validating SBO business application logic), then it initializes new customer and sales order / invoice or updates existing business partner / customer information.

o Fields of application. Connector if this type provided to be on demand for other ERP applications, Microsoft Dynamics GP Great Plains for example, where it is mostly used in e-commerce and business partner automatic ordering spheres. If you can be successfully deployed for the service business, when you need to log technician daily time logs and bill out your customers. Very nice combination for service business is Microsoft Dynamics CRM Service module with time logging logic against contract line budget and then sending resolved cases time to SAP B1 in the form of sales orders.

Source by Andrew Karasev

Disaster Recovery Plan

A disaster recovery plan is a documented process to recover and protect a business IT infrastructure in the event of a disaster. Basically, it provides a clear idea on various actions to be taken before, during and after a disaster.

Disasters are natural or man-made. Examples include industrial accidents, oil spills, stampedes, fires, nuclear explosions / nuclear radiation and acts of war etc. Other types of man-made disasters include the more cosmic scenarios of catastrophic global warming, nuclear war, and bioterrorism whereas natural disasters are earthquakes, floods, heat waves, hurricanes / cyclones, volcanic eruptions, tsunamis, tornadoes and landslides, cosmic and asteroid threats .

Disaster can not be eliminated, but proactive preparation can mitigate data loss and disruption to operations. Organizations require a disaster recovery plan that includes formal plan to consider the impacts of disruptions to all essential business processes and their dependencies. Phase wise plan consists of the precautions to minimize the effects of a disaster so the organization can continue to operate or quickly resume mission-critical functions.

The Disaster Recovery Plan is to be prepared by the Disaster Recovery Committee, which includes representatives from all critical departments or areas of the department's functions. The committee should have at least one representative from management, computing, risk management, records management, security, and building maintenance. The committee's responsibility is to prepare a timeline to establish a reasonable deadline for completing the written plan. The also responsible to identify critical and noncritical departments. A procedure used to determine the critical needs of a department is to document all the functions performed by each department. Once the primary functions have been recognized, the operations and processes are then ranked in order of priority: essential, important and non-essential.

Typically, disaster recovery planning involves an analysis of business processes and continuity needs. Before generating a detailed plan, an organization often performs a business impact analysis (BIA) and risk analysis (RA), and it establishes the recovery time objective (RTO) and recovery point objective (RPO). The RTO describes the target amount of time a business application can be down, typically measured in hours, minutes or seconds. The RPO describes the previous point in time when an application must be recovered.

The plan should define the roles and responsibilities of disaster recovery team members and outline the criteria to launch the plan into action, however, there is no one right type of disaster recovery plan, nor is there a one-size-fits-all disaster recovery plan. Basically, there are three basic strategies that feature in all disaster recovery plans: (a) preventive measures, (b) detective measures, and (c) corrective measures.

(a) Preventive measures: will try to prevent a disaster from occurring. These measures seek to identify and reduce risks. They are designed to mitigate or prevent an event from happening. These measures may include keeping data backed up and off-site, using surge protectors, installing generators and conducting routine inspections.

(b) Detective measures: These measures include installing fire alarms, using up-to-date antivirus software, holding employee training sessions, and installing server and network monitoring software.

(c) Corrective measures: These measures focus on fixing or restoring the systems after a disaster. Corrective measures may consist keeping critical documents in the Disaster Recovery Plan.

The Plan should include a list of first-level contacts and persons / departments within the company, who can declare a disaster and activate DR operations. It should also include an outline and content staging the exact procedures to be followed by a disaster. At least 2-4 potential DR sites with hardware / software that meets or exceeds the current production environment should be made available. DR best practices indicate that DR sites should be at least 50 miles away from the existing production site so that the Recovery Point Objective (RPO) / Restoration Time Objective (RTO) requirements are satisfied

The recovery plan must provide for initial and ongoing employee training. Skills are needed in the reconstruction and salvage phases of the recovery process. Your initial training can be accomplished through professional seminars, special in-house educational programs, the wise use of consultants and vendors, and individual study tailor to the needs of your department. A minimal amount of training is necessary to assist professional restorers / recovery contractors and others having little knowledge of your information, level of importance, or general operations

An entire documented plan has to be tested entirely and all testing report should be logged for future prospect. This testing should be treated as live run and with ample of time. After testing procedures have been completed, an initial "dry run" of the plan is performed by conducting a structured walk-through test. The test will provide additional information regarding any further steps that may need to be included, changes in procedures that are not effective, and other appropriate adjustments. These may not become evident without an actual dry-run test is performed. The plan is subjectively updated to correct any problems identified during the test. Initially, testing of the plan is done in sections and after normal business hours to minimize disruptions to the overall operations of the organization. As the plan is further polished, future tests occur during normal business hours.

Once the disaster recovery plan has been written and tested, the plan is then submitted to management for approval. It is top management's ultimate responsibility that the organization has a documented and tested plan. Management is responsible for establishing the policies, procedures, and responsibilities for comprehensive contingency planning, and reviewing and approving the contingency plan annually, documenting such reviews in writing.

Another important aspect that is often overlooked is the frequency with which DR Plans are updated. Yearly updates are recommended but some industries or organizations require more frequent updates due to business processes evolve or because of quicker data growth. To stay relevant, disaster recovery plans should be an integral part of all business analysis processes and should be revisited at every major corporate acquisition, at every new product launch, and at every new system development milestone.

Your business does not remain the same; businesses grow, change and realign. An effective disaster recovery plan must be regularly reviewed and updated to make sure it reflects the current state of the business and meets the goals of the company. Not only should it be reviewed, but it must be tested to ensure it would be a success if implemented.

When things go awry, it's important to have a robust, targeted, and well-tested disaster recovery plan. Without a Disaster Recovery (DR) plan, your organization is at exceptional risk of loss of business, hacking, cyber-attacks, loss of confidential data, and more.

Source by Shawn Millar

10 Reasons You Should Redesign Your Small Business Website in WordPress

Your business website is arguably your most vital resource. It is your 24/7 digital shop window and will be the first interaction that the majority of potential customers will have with your business. So if it does not look the part, loads sluggishly or, most importantly, lack a mobile version then you will be letting the custom slip through your fingers.

You can market your business as effectively as you like but if the website customers land on does not cut it then you are just throwing away good money after bad. So what is the solution?

Say hello to WordPress. WordPress is the wildly popular content management system that powers over a quarter of the whole web including some of the world's largest names like the New York Times, Forbes, People Magazine and National Geographic. So if it works for them it can work for you right? Here's why:

1. It's flexible

Whether you are dog grooming parlor, coffee shop, boutique fashion house or a high-flying legal firm the WordPress content management system (CMS) has the flexibility to give your business exactly what it needs. The possibilities really are just limited by the imagination of the business with bespoke looks, function and style to match what you want from your company all achievable.

2. Great blogging platform

Every modern business needs a blog because it's the easiest way to communicate the latest company news and product offering to your customer base, so it makes sense to have it in the same place that customers can buy products and contact you. Up to now platforms like Blogger and Tumblr have been popular choices for small business but now it's time to bring it in-house.

A WordPress-based site allows you to have a dedicated page for your blog which will give voice to your business and also be a source of regular new content for your website – something that Google loves when it comes to SEO. Plus all of the social shares that you receive across Facebook, Twitter, Instagram etc all lead right back to your website bringing potential customers with them.

3. WordPress is open source

What 'open source' means is that those use is are able to contribute to its development, generally by the creation of plugins that perform specific tasks and also the development of best practices. But why does this benefit you if you are hiring a web developer to build your website?

Simply put you benefit from the constant improvement. So many people use WordPress now that it is constantly evolving thanks to the influx of new ideas from users so your website will be built on a platform that is continuously getting better and you do not have to pay a penny!

4. WordPress is constantly updating itself for safety and maintenance

Some CMS systems leave the business of updates in your hands – if you do not check then you do not get the benefit of the latest version. Not so with WordPress. It updates instantly to keep your site safe, up to date and inline with the latest best practices around security. In short, it's as safe as houses.

5. WordPress is SEO friendly

We all want our websites to show up effectively in the search results and WordPress can be a powerful tool in helping make it happen. Its default framework and site architecture is easy for Google bots to crawl meaning that they like it, to the point that company CEO Matt Cutts publicly approved it , and as we know when it comes to search, Google is king.

6. It's a language that all developers understand

In their search for the perfect website a lot of small business owners hire web developers who create complicated websites that may look the part on the outside but that no one other than them can manage. A bit like buying your dream car and finding that only the dealer can actually get it to run.

WordPress is such a big part of the modern web landscape that all developers have at least some experience of it and can turn their hands to coding and building for it. This means that you can run your website day-to-day, adding blogs and new products, but each time a problem comes up or you decide the time right for a makeover you will not be short of people who can help.

7. It's a platform that you can rely on

Having been around for 10 years plus now, WordPress has been continuously worked on to remove the kinks and bugs that have been known to plague other content management systems. It's not absolutely problem-free (what in the world is?) But it's about as close as you will find anywhere.

8. WordPress is mobile friendly

By now you are sure to have heard the stat that mobile web-browsing now outstrips desktop and laptop by a tidy margin and this change in user habit has had an effect on the online landscape. These days Google actively bars websites from its mobile search results if it is not mobile friendly. If that's you then that's more than half of your potential traffic gone at a stroke.

Happily if you base your website on WordPress you have all of the tools you need to succeed on all devices because WordPress does not just work on mobile, it thrives . Your website still needs be well designed but done properly WordPress can provide an excellent user experience on any device and an easy to use site brings in sales and leads.

9. Ideal e-commerce platform

These days the amount of items bought over the internet is staggering and is only heading in one direction, creating in its wake a marketplace that businesses big and small understandably want to exploit. WordPress is your ideal platform as it integrates beautifully with some of the world's most popular, and elegant, e-commerce solutions like Woo Commerce and Magento to give your products real wow factor.

What's more the core of these e-commerce solutions are free but can also be heavily customized to meet specific needs. Are you a wine club that only wants to sell in cases of six? Or a company that sends out monthly snack boxes on a subscription basis? No problem.

10. It's a powerful marketing ally

Want to get your products out to as many people as possible and measure the behaviors of your customer base? WordPress is your platform. With WordPress you can get your entire product range on Google Shopping and bringing customers looking for exactly what you sell, direct to you.

You can also connect your site to an email platform like MailChimp and measure the behavior of the customers that visit your site from their inbox including things like which products they buy and the last time they purchased from you. This allows you to tailor campaigns targeting those who say have not bought from you in 3 months offering them a discount to bring them back. Or reward those loyal customers who buy from you regularly. All using data from WordPress. Powerful no?

Time to make the most of it!

Source by Neil Williams

The Guide to Instagram Analytics With Metrics And Insights

Instagram as a social media platform is a huge buzz. Picture sharing, video sharing, live stories, geolocation, hashtag feed, multiple picture post, improvements in the DM feature, stickers and polls for Instagram stories and a whole new bunch of advanced features for the platform are being added very often on the application.

Limited only to being a Smartphone application and a plain website, Instagram has emerged out as one of the most used and loved social apps today.

Having said all this, what's even talked about is the Instagram API update and the Instagram API changes. Exasperation spread among brands and marketers everywhere after the release of the Instagram API changes. Brands and third-party applications were exposed to stringent rules and regulations and were required to abide by the API update.

Before and after the Instagram API access update

Before the release of the Instagram API, businesses had to view metrics via insights on the application. But, metrics surprises can now be accessed on the new API platform that's equipped in a better way.

Tracking performance of the organic content on third-party tools will now be easier with this API as it's now built on the same approach as is Facebook's Graph API.

The new metrics and insights will empower businesses to stay ahead in the race for the performance of their organic content over what they previously were receiving with third-party tools.

Why is Instagram metrics and analytics required?

Instagram analytics is a critical part of Instagram marketing strategies. Marketing efforts put in by brands can amount to being a waste of money and resources without appropriate analytics reports. Analytics help in determining how great the marketing strategies are. What results are obtained after applying the marketing strategy etc. can be tracked easily for improving the performance and approach towards marketing and advertising content.

Brand performance on Instagram can be easily decoded with Instagram analytics with the new Instagram API update.

Content monitoring feature

Instagram API update is inclusive of a new functionality that allows businesses to restrict and moderate content. Businesses can efficiently use this feature to hide comments in light of organic content. As a flexible option to display or not to display comments and toggle between them, this ensures a healthy platform is maintained for expression of thoughts.

In addition to this feature, an automated system also detects offensive and provoking comments and helps businesses in their content moderation practices.

Business profile compatibility with the Instagram API update

A business profile on Instagram will be now required to access the Instagram API update. A Facebook login is also required for using third-party tools with the newly released API.

Existing API tools can be used to and accessed by businesses, but, this does not come with the advantage of accessing the new features. Moreover, Facebook login will be a requirement for this.

Instagram API as the Facebook Graph API

Facebook contains numerous useful updates to their Graph API which is inclusive of-

  • Data can be accessed from 140 million global locations.
  • Greater engagement metrics for any URL.
  • Read-After-Write API calls to support.
  • Updated page insights endpoint.
  • A new API endpoint created to easily connect a Facebook customer from the brand's application to their Messenger Bot.
  • Multiple features for leveraging the power of the marketing API.
  • Video API with endpoints for cross-posted videos.
  • Updates to Web hooks, Facebook's subscription-based push service for apps.

Instagram API update metrics and insights you should know

Instagram has an abundant range of metrics and insights for brands and businesses to measure their performance, compare, and analyze their results and results, understanding audience liking and behavior and then bring changes in their marketing strategies accordingly.

For individual posts, brands can track reach, impressions, saves, and video and profile views.

In stories, brands can track exit rates, impressions, website clicks, reach, replies and people insights. Stories on Instagram are a new method that's helping advertisers track performances.

For the audience, brands can track age, gender, top locations. Age and gender are general information that's requested for every social platform.

With Instagram having modified its API for websites and access, it is becoming critical by each passing day for brands to adapt to it for a prosperous business.

Source by Sara Brooke