15 Qualities That Make a Great Leader

Great Leader A startup or startup is a company or project initiated by an entrepreneur to seek, effectively develop, and validate a scalable business model. Hence, the concepts of startups and entrepreneurship are similar.

Great Leader

However, entrepreneurship refers all new businesses, including self-employment and businesses that never intend to grow big or become registered, while startups refer to new businesses that intend to grow beyond the solo founder, have employees, and intend to grow large.

1. Focus

“It’s been said that leadership is making important but unpopular decisions. That’s certainly a partial truth, but I think it underscores the importance of focus. To be a good leader, you cannot major in minor things, and you must be less distracted than your competition. To get the few critical things done, you must develop incredible selective ignorance. Otherwise, the trivial will drown you.” — Tim Ferriss, bestselling author, host of The Tim Ferriss Show 

2. Confidence

“A leader instills confidence and ‘followership’ by having a clear vision, showing empathy and being a strong coach. As a female leader, to be recognized I feel I have to show up with swagger and assertiveness, yet always try to maintain my Southern upbringing, which underscores kindness and generosity. The two work well together in gaining respect.” — Barri Rafferty, CEO, Ketchum North America

3. Integrity

“Our employees are a direct reflection of the values we embody as leaders. If we’re playing from a reactive and obsolete playbook of needing to be right instead of doing what’s right, then we limit the full potential of our business and lose quality talent. If you focus on becoming authentic in all your interactions, that will rub off on your business and your culture, and the rest takes care of itself.” — Gunnar Lovelace, co-CEO and cofounder, Thrive Market

4. Inspiration

“People always say I’m a self-made man. But there is no such thing. Leaders aren’t self-made; they are driven. I arrived in America with no money or any belongings besides my gym bag, but I can’t say I came with nothing: Others gave me great inspiration and fantastic advice, and I was fueled by my beliefs and an internal drive and passion. That’s why I’m always willing to  offer motivation — to friends or strangers on Reddit. I know the power of inspiration, and if someone can stand on my shoulders to achieve greatness, I’m more than willing to help them up.”  — Arnold Schwarzenegger, former governor of California

Learn More-Top Five Habits of Highly Successful Business Owners

5. Passion

“You must love what you do. In order to be truly successful at something, you must obsess over it and let it consume you. No matter how successful your business might become, you are never satisfied and constantly push to do something bigger, better and greater. You lead by example not because you feel like it’s what you should do, but because it is your way of life.” — Joe Perez, cofounder, Tastemade

6. Innovation

“In any system with finite resources and infinite expansion of population — like your business, or like all of humanity — innovation is essential for not only success but also survival.


The innovators are our leaders. You cannot separate the two. Whether it is by thought, technology or organization, innovation is our only hope to solve our challenges.” — Aubrey Marcus, founder, Onnit

7. Patience

“Patience is really courage that’s meant to test your commitment to your cause. The path to great things is always tough, but the best leaders understand when to abandon the cause and when to stay the course. If your vision is bold enough, there will be hundreds of reasons why it ‘can’t be done’ and plenty of doubters. A lot of things have to come together — external markets, competition, financing, consumer demand and always a little luck — to pull off something big.” — Dan Brian, COO, WhipClip

8. Wonkiness

“Understanding the underlying numbers is the best thing I’ve done for my business. As we have a subscription-based service, the biggest impact on our bottom line was to decrease our churn rate. Being able to nudge that number from 6 percent to 4 Percent meant a 50 percent increase in the average customer’s lifetime value. We would not have known to focus on this metric without being able to accurately analyze our data.”  — Sol Orwell, cofounder, Examine.com

9. Authenticity

“It’s true that imitation is one of the greatest forms of flattery, but not when it comes to leadership — and every great leader in my life, from Mike Tomlin to Olympic ski coach Scott Rawles, led from a place of authenticity. Learn from others, read autobiographies of your favorite leaders, pick up skills along the way… but never lose your authentic voice, opinions and, ultimately, how you make decisions.” — Jeremy Bloom, co-founder and CEO, Integrate

10. Open-mindedness

“One of the biggest myths is that good business leaders are great visionaries with dogged determination to stick to their goals no matter what. It’s nonsense. The truth is, leaders need to keep an open mind while being flexible and adjust if necessary.


When in the start-up phase of a company, planning is highly overrated and goals are not static. Your commitment should be to invest, develop and maintain great relationships.” — Daymond John, CEO, Shark Branding and FUBU

11. Personableness

“We all provide something unique to this world, and we can all smell when someone isn’t being real. The more you focus on genuine connections with people, and look for ways to help them — rather than just focus on what they can do for you — the more likable and personable you become. This isn’t required to be a great leader, but it is to be a respected leader, which can make all the difference in your business.” — Lewis Howes, New York Times bestselling author of The School of Greatness

12. Positivity


“In order to achieve greatness, you must create a culture of optimism. There will be many ups and downs, but the prevalence of positivity will keep the company going. But be warned: This requires fearlessness. You have to truly believe in making the impossible possible.” — Jason Harris, CEO, Mekanism

13. Persistence

“A great leader once told me, ‘persistence beats resistance.’ And after working at Facebook, Intel, and Microsoft and starting my own company, I’ve learned two major lessons: All great things take time, and you must persist no matter what. That’s what it takes to be a leader: willingness to go beyond where others will stop.” — Noah Kagan, Chief Sumo, app sumo

14. Communication

“If people aren’t aware of your expectations, and they fall short, it’s really your fault for not expressing it to them. The people I work with are in constant communication, probably to a fault. But communication is a balancing act. You might have a specific want or need, but it’s super important to treat work as a collaboration. We always want people to tell us their thoughts and ideas — that’s why we have all these very talented people working with us.” — Kim Kurlanchik Russen, partner, TAO Group

15. Accountability

“It’s a lot easier to assign blame than to hold yourself accountable. But if you want to know how to do it right, learn from financial expert Larry Robbins. He wrote a genuinely humble letter to his investors about his bad judgment that caused their investments to falter. He then opened up a new fund without management and performance fees — unheard of in the hedge fund world. This is a character. This is accountability. It’s not only taking responsibility; it’s taking the next step to make it right.” — Sandra Carreon-John, senior vice president, M&C Saatchi Sport & Entertainment

Top Five Habits of Highly Successful Business Owners

Successful  Business ownership is a journey that is unique to each entrepreneur. It attracts individuals from all walks of life and varying levels of experience. Some attempts fall short, while many leads to fulfilling and successful careers. So what’s the secret to success?

Below are the top five habits of highly successful business owners and what they feel is important for anyone considering business ownership. While it’s not always possible to fully adopt all of these practices, this list can serve as a helpful guide to your journey as an entrepreneur.

Learn More- Successful Real Estate transactions

1. “It’s important to take things seriously, even as a small guy. It might seem like a lot to talk to [professionals], but at the end of the day it could save you thousands of dollars.” — Tyler Deike, owner, Blackhawk Fiberwerx

Ask for help. Successful business owners aren’t afraid to seek professional assistance–they accept that you can’t be an expert in everything. Whether through the buying process, selling, or refinancing, expert opinion from a trusted professional can make a significant difference in the long run. As your personal ownership journey evolves, establish relationships with an experienced group of professional partners to help along the way. When the most difficult parts of the process are in good hands, the entire journey is smooth and low stress. Then, as a business owner, you are free to focus on higher-value tasks that require more direct involvement and ownership expertise.

2. “One of the biggest things I underestimated was how much the community was rooting for us to succeed.” –Alison Tocci, owner, Bull Run

Own with integrity. Successful business owners focus on offering customers true value. However, as your company grows, it can be tempting to cut corners or blur lines to keep profits up. Financial gain certainly is necessary, but it shouldn’t be the ultimate goal. Your reputation as a successful business owner hinges on providing consistent value; when customers find it, the money will follow. Show integrity and provide value by involving yourself and your business in the local community: support schools, charities, and social groups to build your reputation and show that you care about more than just the bottom line.

3. “The key to my success is that I was able to find a business that I am super passionate about. I think that makes everything so much easier–it’s not work when it’s something that I love so much.” –-Rick Schmitz, owner, Rock Snow Park

Have passion. Successful business owners are motivated by passion, not profits. So when that feeling fades, it might be time to pursue another means of income. Those who are most successful in their business are those with a drive for what they do and a desire to do it well–which is usually what entrepreneurs lack in their previous careers. That doesn’t mean there will always be a life-changing “aha!” moment, but excitement for the business you are building translates directly to others’ perceptions.

Successful Business Owners

4. “[Selling a business is] a series of tough conversations, but ones you must have in order to best position your business to live on once you can’t keep up with it anymore.” —Nancy Forster-Holt, Shaw & Tenney

Plan ahead. Sometimes it’s hard to see through the excitement of opening a business, earning your first dollar, and settling into a routine. However, successful business owners think to the future amid the excitement and growth. A strong financial foundation and a well-organized plan keep businesses prepared for emergencies big and small. In addition to crisis planning, you should also form a succession plan to make your eventual business exit easier for heirs, employees, or any other stakeholders. It also ensures the business doesn’t fall into the wrong hands or crumble without your involvement.

5. “Our ultimate goal is to hire people to run [the store] so we can go to Europe and find more product. But we want employees that we trust, so when we are gone, we know the business is in good hands.” –Tom McMurtry, Europa Fine Gifts

Make time for yourself. Owning a business isn’t easy, so for long-term stability, business owners must work to avoid burnout. If what was once your passion is now making you miserable, it’s time to reevaluate. While it can take years to feel fully comfortable stepping back for an extended vacation, make an effort to separate work from play. Current business owners know this is not easy. Begin by setting hard stops to working hours to ensure plenty of time to relax at home, with family, or doing other hobbies. Also, make an effort to hire more employees when it becomes necessary. Don’t burn yourself out; most tasks can wait until the morning.

There’s no guaranteed roadmap to business success. However, with these helpful habits and your own personal strengths as a business owner, a roadmap to success can take shape. Old habits die hard, but new habits can transform the future of your business.

Successful Real Estate transactions

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The Periodic Inventory System: The Good and Bad

Chances are that when you started out in business, you did not have a formal way of handling your accounting books, taking orders, tracking inventory or any other daily business task. However, as time passed by and the company continued to grow, you realized that you could no longer run your company in an efficient manner by just scribbling down notes on a sheet of paper or keeping valuable information in your head. If you want to continue growing your business, now is the time to take your business to the next level. If you want to have a successful company that continues to grow on a yearly basis, then you must set these things in place.

Not only must you incorporate an inventory system into your everyday business operations, but you must decide upon the type of inventory system. Will you use a perpetual or periodic inventory system? Of course there are major advantages and disadvantages for each system. The only difference between the two systems is the way that the inventory is updated. The perpetual inventory system updates information consistently. Whereas the periodic inventory system only updates information once a physical count has been done. However, for the purpose of this article, we are going to focus on the periodic inventory system.

Periodic inventory is only updated after a certain amount of time. Usually this is done based upon the company's physical inventory count. Companies usually count their inventory on a weekly, monthly, bi-annual or even yearly basis. This means that in terms of the books, the information is not regularly updated. Information is not updated when product is ordered, received or shipped. Although this is a definite con of using a periodic system, it is something that many first time business owners are willing to end.

With a periodic inventory system, you do not need an expensive inventory management software package in order to conduct business. This is because information is not updated when product is ordered, received or shipped. Yes, sales are being made, but your inventory system is not updated until the next physical inventory count. This could be a week, months or even a year before your records are updated to reflect the correct inventory amount.

If you have a small company, this type of inventory system might be perfectly fine. However, if your company is mature and has built up a list of buying customers, then you might not find this kind of system suitable for your needs. You will need a full fledge system that is capable of keeping track of your inventory in real time.

Quite naturally the largest benefit is that you will not have expensive upfront costs for an inventory management software system. Companies that have this type of inventory can use a simple excel spreadsheet to track their inventory. No, you will not have to consistently key information into the system, but this might become a hassle in the end.

However, there are also disadvantages to having this kind of inventory. The main one is that you will never have an accurate inventory count. It will be hard to track inventory when sales are made. The system will not be updated until the next formal physical inventory count. This can become very stressful if you have a large company that has a lot of business transactions.

All in all, both inventory systems are adequate. But, only you can decide which one is suitable for your company.

Source by Darren Folkes

Boost Organic Traffic To Your Website With A Reliable Digital Marketing Agency

Are you planning to increase your business revenue by getting more traffic to your website through SERPs (Search Engine Result Pages)? If yes, you can do it by adopting advanced SEO strategies. Every business owner does not have expertise in SEO. So, they opt for a digital marketing agency who works on their behalf and promote their goods and services on search engines like Google. In today’s fast-moving world, nobody has enough time to view various search pages. Most people click links from the top search results on Google. If your web pages are coming up on the top searches with the highly searched keywords, there are more chances to gain traffic to your website.

Implementing White Hat SEO

Google wants you to follow genuine SEO techniques and avoid practices against to Google guidelines. White hat SEO is preferred by the search engine to list your keywords on its top search results constantly. White Hat SEO should be the first thing that you should check with the digital marketing agency. The industry-specific requirements may vary for planning internet marketing techniques. However, the type of SEO activities which are going to do would remain the same. Ensure to always go for White Hat SEO with your digital marketing company and promote your business genuinely.

Strategies As Per The Latest Google Algorithm Update

It is important to follow the internet marketing strategies as per the latest updates in Google algorithm. In SEO industry, you have to remain updated to compete with your rivals. Search engines come up with updates every now and then in their algorithm. Dependable SEO services ensure to keep this aspect in mind and take marketing steps accordingly. Before hiring any digital marketing agency, you can check out which strategies they follow to promote online portals.

Rich Content To Stay At The Top Of Search Results

Content is called king in search engine optimization. The worth of quality content plays a big role in the marketing tactic of digital marketing agencies. They hire skilled and knowledgeable writers to do the task. But, the content is more than just words and phrases in SEO. It is the entire structure of your website. The coding, images, tags, description and other stuff that is included on a website should be of good quality to drive organic traffic. Google considers the richness of the content very seriously. It is also necessary to keep on updating fresh content on your website to keep it live on SERPs.

Source by John Samual

How Do I Use Twitter For My Small Business?

How do companies use Twitter to boost their businesses? Twitter's microblogging service is a very effective tool that allows businesses to directly communicate with customers and vice versa.

Twitter creates relationships that are otherwise impossible in traditional communication channels.

Here are a few companies that have used Twitter to the benefit of their relevant businesses:

1. Tasti D-lite is a dessert franchise in the greater New York area. They initially used Twitter to listen to what Twitter users are saying about the company and its competitors. Their successful delivery service began with a single tweet from an office worker craving for a Tasti treat. The nearest branch fulfilled the order upon reading the tweet.

2. CoffeeGroundz 'general manager built a small following at Twitter through constant direct messages. Followers know he is always online. When one of them tweeted an order "to-go", the manager was able to fulfill it immediately. This cave way to CoffeeGroundz 'online order placement system. To date it has expanded into an online reservation service for booking tables, booths and the entire venue.

3. Dell Outlet , a division of computer-giant Dell, sells refurbished equipment. They post exclusive offers to Twitter followers which lead to an unprecedented increase in sales. And that not only spread the brand name but engaged customers in a two-way conversation.

How to Make Twitter the Best Bet for Your Business

To grow your business at Twitter, here are a few simple ideas that you can use:

1. Ace your Twitter introduction

Create a business account at Twitter and display clear information about your business, products, and services. Place your business logo or company slogan if available. Tell all your clients, through email or your social media networks, to follow you at Twitter.

2. Socialize seriously and honestly

Spend time following Twitter users and increasing your followers. Answer direct tweets. Re-tweet relevant messages from other users. Feel free to follow same-niche companies and even your competitors. Use Twinfluence or Klout to help you decide who the "influential" users to follow are. Tweetcloud even allows you to follow users that actually tweet about the same topics related to your business.

3. Listen, listen, and listen

Use Twitter's search tool to find comments related to your business or your competitors. Save the search result to your "Saved Searches", which you can click from hereon to get real-time results whenever you need. You can generate business leads, get updates on industry news, or keep track of your competitors' activities this way. Use tools like TweetDeck, Trendistic or Monitter to get real-time updates on keyword trends at Twitter.

4. Tweet well, or do not tweet at all

Keeping in mind that your messages affect the image of your business, be careful with what you tweet. Go for the casual or friendly tweet. Post useful links or articles related to your business. Re-tweets are ok, if they are quality material. Tweet about your business carefully, without coming across as too self-promotional. You can tweet news, free offers, sales discounts and coupons. Make sure you deliver on them. To make tweeting more efficient, you can use Ping.fm or TwitterFeed. Ping.fm allows you to easily send updates to Twitter and other social media sites. TwitterFeed creates automatic tweets every time your blog is updated.

5. Be open to customer feedback

Tweet questions or ideas that aim to solicit comments and opinions from your followers. A new addition to your restaurant menu can be discussed with users. Be prepared for gripes and complaints, or even rude tweets from irate users. Reply clearly and courteously. No matter how unpleasing, these revelations are healthy for your business because they can tell you what you are doing wrong, or what you need to improve.

6. Evaluate your Twitter experience

Keep track of your activities at Twitter. Record details like the number of users who used your promotional coupons, the number of questions that you answered or problems solved. For links to your website, track click-throughs and conversions originating from Twitter. Bit.ly not only shortens your links, it also tracks these links and gives you data on real-time traffic from your tweets.

Twitter can be used in many other ways to drive the business forward. It can complement your email marketing campaign, or widen your customer base, or improve your customer support.

Source by Ram Prayaga

How 24X7 Website Monitoring Can Help Your Business Grow

Business market of today is highly competitive and with so many companies fighting for the top position, even a little error may result in the loss of business opportunities to the competition. If users have to wait patiently for the site’s content to load, then it can be annoying for them, but for business owners this can be disastrous. It is crucial to keep the performance of the site stable and continuous monitoring of the site’s performance has become the prime need of today.

There are times when even a barely noticeable sluggish delay that lasts for only a few fractions of a second can lead to increased bounce rates and reduce the sales of major ecommerce sites. And with the rise of mobile optimized sites, that enables people to communicate, watch, read and shop online, maintaining the sheer speed of your website has become all the more important. However, even the most vigilant webmasters are unable to keep an eye on their website 24X7. So, it becomes difficult to keep track of the site and whenever it is down, it is bad for the business and online reputation. In order to reach out to a larger base of audience, companies are availing 24X7 website monitoring service so that any issues related to the website can quickly be addressed and resolved.

Here are some of the reasons how 24X7 website monitoring can improve your business:

Customize the system alerts: Businesses today lays great emphasis on real time risk management and continuous information systems through their effective and strong monitoring processes. This often encourages automation so that the top management level can be offered with critical information that is needed to make risk based and cost effective decisions that support the primary missions and also their business processes.

Communicate pro-actively with the customers: Identifying any potential issue before they affect the customers will help you to keep ahead of customer complaints and also communicate with them actively and offer them real time updates. Proper communication helps to protect the integrity of the business and also help to reduce the frustration of the employees or the customers.

Save resource and money: 24X7 website monitoring helps you to save your resources and money as the monitoring software does the entire work for you. Since you are immediately warned of any problems that occur, you are able to address them instantly without wasting any time. Monitoring tools start the process with initial discovery and determine the type of traffic, data and users who are associated with the site. This information also helps organizations provide a baseline assessment easily.

Identify security risks: Continuous website monitoring service providers allow security professionals to see a continuous stream of real time snapshots of the present state of the site and also checks the networks, end points, cloud applications and devices and data. Since the network is constantly evaluated, it improves the level of security of the website. The main role of continuous monitors is to keep the security team aware of newly detected weaknesses, vulnerabilities, configuration flaws and missing patches that are exploitable.

Search engines: To deliver the best services to the users looking for your products or services, it is important to gain visibility on the search engines. But if your website is down when the search engine crawlers come looking at it, then the message is clear that the site is slow and down and so it won’t be promoted as highly as other sites offering similar products or services. If the search engine crawlers can’t access your site, then you are simply missing huge business opportunities.

Source by Prince N

4 Ways On How To Use LinkedIn For Business Success

Most business owners do not realize how to use LinkedIn and just how powerful LinkedIn is. LinkedIn can help you generate leads, build your brand, and make much needed connections. But most business owners are not on LinkedIn or they are on it but not using it the correct way.

When it comes to using this social media marketing platform, people think of it as being a networking site or a place to get a job. No my friend, LinkedIn is a place you want to be especially if you are in the B2B business. LinkedIn has 364 million users. I'm going to discuss 5 reasons why you need to be on LinkedIn.

For Lead Generation
This platform has the highest referral traffic out of the social media sites. Better than Facebook and Twitter, Facebook is seen as the top dog of social media marketing for businesses but that is incorrect. LinkedIn has more that 467 million users on this platform. And 57% of usage is mobile. That makes this social media marketing site for business perfect for B2B marketers. It is invaluable for marketing, finding leads, and making sales.

Increased Search Visibility
When your profile is properly optimized it increases your chances for ranking in Google search. That gives you valuable search results with the Google search engine. But you must have these things done in order to rank:

  • Keywords in your bio page, page description, and header
  • You have a completed profile at All Star status
  • Have links back to your website, blogs that you write and post

How To Use LinkedIn For Circulating Your Content
There are many ways to circulate your content using this platform. You can post in relevant groups in your niche, individual updates, on your personal or business page, and company updates. As long as your content is strong, you attend to get more visits in LinkedIn groups that are in your niche. LinkedIn does not get the recognition for content syndication like it should. Sharing your social media marketing content gets you in front of all of your current connections and followers. Unlike Facebook, LinkedIn has no filtered feed or algorithms to worry about. When you post an update it will appear in your followers feed no matter how often they have interacted with you in the past. Which keeps you top of mind with your followers. You always want to keep your content in the newsfeed daily.

For Personal Branding
You want to be known as the expert in your field. And the way to do that is build trust and be known as an authority in your industry. You can do that by sharing other people's content, getting involved in discussions, and answering questions to show your expertise, That way when people become curious and want to know who you are, they will research your company and most likely want to make you a connection.

I hope you found this article helpful for how to use LinkedIn in your business. It's a worthwhile social medial investment for your business. Are you using this social media marketing platform?

Source by Deborah Northcutt

Drupal Support & Maintenance For A Future-Proof Business Website

Since inception, Drupal has been accredited to as the most widely used content management system used by webmasters globally. This powerful open-source platform is completely based on a general-purpose scripting language Ie PHP backed by MYSQL database. Such a robust web development platform receives regular updates and improvements by the core community of Drupal. These releases are aimed to ensure the effective and efficient functioning of a website, which is in no doubt a boon to any business.

Believe it or not, the responsibility of a webmaster does not end after website development; instead, it actually begins after it comprehending all maintenance and other purposes. In such a competitive world, it is highly crucial to hold a website which is both updated and maintained on a regular basis. Such a website is more reliable, futuristic and growth-oriented, which is extremely beneficial for a business. This is the major reason as to why webmasters are switching to the Drupal support & maintenance service.

What Made Businessmen To Go For Drupal Support & Maintenance Service

Being a professional businessman, you might be well aware of the fact that a spontaneous and feature-rich website is likely to draw more traffic as compared to the ordinary ones. Here such websites are primarily classified as regularly updated and maintained ones. Owing to the unmatchable feature of this platform, almost a million of websites have powered by Drupal so far. From governmental to private ones, to forums and directories, Drupal has uniformly served them all. Although a new website runs smoothly in the beginning but after a period of time, it too gets sluggish in its functioning, processing and other aspects. Drupal is no exception, since its powerful framework it too can get slow after a period of time due to high traffic on it.

Why Approach Expert Drupal Developer?

Always remember, performing maintenance and bug fixing is not everyone's cup of tea. In order to get reliable solutions, you need to hire a professional Drupal developer who is well versed with every nook and hook of this web development platform. S / he can easily solve the issues related to maintenance, performance, functionality, and security. They deploy proven and validated methodologies to begin with their support & maintenance process.

Highlighted Features of Drupal Support and Maintenance Service

If you own a business website powered by Drupal, then make sure your website is up-to-date if you are assuming to reap long-term benefits from it. Some of the advantages have been highlighted below:

1. Periodical monitoring is done to find and resolve the problems occurring at any point of time.

2. Along with advanced features and functions, the website is laced with an anti-threat mechanism using support & maintenance service.

3. You get uninterrupted support of expert developers to look and fix the issues

4. Post this service, the website is integrated with latest features that improve the functionality and growth of the website.

5. Last, but not least, it minimizes the cost that would have required to develop a new website in place of the compromised one. This is because; repair to new is costlier than maintenance.

Here, hire an apt web development company that delivers professional Drupal Support & maintenance services.

Source by Ekta Jadon

5 Reasons Why Blogging Is the Backbone of Today's Business

We all, more or less agree to the old adage "Change is the only constant." Yet, in this dynamic world of web, we have come to witness that each day. With changing technology and resources, content on the web has also become dynamic and variant. As a user, it is difficult to stay loyal to a particular website without it is a popular one.

Given this, every company (big or small), entrepreneurs, solopreneurs and the like, all understand that having a website is just not enough. With more than a billion websites on the worldwide web, a website can not bring visitors by itself. And unless you have visitors on your website, you might not be able to showcase the services that you offer. Often, prospective customers are gained when they embark upon services which they find are useful for them. Unless your website is frequently updated and active, visitors or possibly prospective customers would not find their way to your website.

Evolution in showing the website and to bring it to the fore led to the creation of blogs within the website. Blogging is one of the effective options available to keep the website active. Customer behavior has been changing and research shows that majority of the buyers are visiting blogs / forums before buying a product or availing a service.

What is Blogging?

Blogging means publishing articles, which are relevant to the services you provide or the products you sell, on your website on a frequent basis. The articles, as stated, should focus on the business offerings, industry in which the business operates and updates related to the industry or company. A blog is a medium for sharing of knowledge / best practices, "How to" related to products / services and so on.

The number of blogs per month and the frequency with which they have to be published different based on the business model (B2B or B2C) of the company. The business strategy of the company should also be considered while deciding the same.

Post publication of the article, it is important to promote the article with your peers, followers, business partners, like-minded groups etc. so that the readers get the value from your article. A blog is a two-way communication; it encourages interaction via comments and feedback.

There are many reasons why blogging is important for any business. However the five reasons listed below are the most important ones:

a) Improve visibility

Invite visitors to your website By writing relevant content for your target audience, you can attract visitors to your website. Marketing of the article in various social networking sites (Facebook, Twitter and LinkedIn), social book marking sites (Reditt, StumbleUpon and Digg) and forums in which your business is active is key to ensure visibility of the blog. Content is King and this applies to a blog as well. The quality of your content will impact visitors. An impactful blog with impossible word power will ensure that the visitors sign up for your blog posts. Blogs creates an impression on the visitor and if your content is helpful, they will share it with others.

b) Cost-effective

Blogging is one of the cost-effective content marketing strategy. Every blog is your asset as it stays as long as your business is active. It is a one-time effort but the benefits are huge. If the article is on a general topic which are evergreen (eg: Benefits of Outsourcing), you will get more benefits as the meaning of these topics are not going to change. On the contrary, if the article is on a specific topic (Tax slab rate for the financial year 2016), the content is relevant to the year 2016 and not beyond that.

c) Branding and Thought Leadership

The quality of content and ideas expressed in your blogs will become the USP (Unique Selling Proposition) for building your brand and promoting you as a 'Thought Leader' in your relevant field. With a good number of blogs in your website and with the help of social networking sites, you will eventually have a list of followers which is only going to increase over the years. These blogs are the ambassadors of your brand and the thoughts / ideas which you share and preach. All this will help you to attract more customers.

d) Engaging your customers

Your blog is the platform where you meet new visitors who are your potential customers and connect with existing customers also. Regular interaction through blogs helps in building a stronger relationship with the customer. Pain points of your customers / Requirement of your customer which you have highlighted in your blog invokes the interest in your visitor to know more about it and this will lead to a discussion.

A blog gives you an opportunity to understand your customer requirements better and provide solutions which makes it a win-win situation. In an indirect way, it also helps in translating a visitor into a customer who is in need of a similar product or service. Today's age is an age of engagement, you have to keep talking to every stakeholder around you in order to improve your services and identify new business opportunities from your existing customers.

e) Improves SEO

Search engines are always on the lookout of fresh content. There is no better way to keep feeding fresh content into the web than a blog. Frequent blogs will provide the required fodder to search engines which will identify your website as a reliable one. Including keywords, article topics, businesses, product or service which you want to showcase and get identified by search engines in the blog, will serve the purpose of bringing new visitors to the website.

Blogging is an integral content marketing strategy for each and every business. It is one of the cost-effective marketing tool for your business.

Source by Lasitha Raj