These 10 Tips for Starting and Growing a Business

There are tons of advanced strategies for growing a business. But for those who are just getting started or don’t have a ton of resources, those methods aren’t always attainable.

Business

However, there are still a ton of basic tips and tricks you can consider to get started on the right foot and grow your business. Check out tips for a variety of areas from members of the online small business community below.

Find the Best Location for Your Startup

Different cities offer various benefits for businesses and entrepreneurs. As a result, picking the right location for your needs can make a huge difference. This Crowdspring post by Amanda Bowman includes a list of the best cities for entrepreneurs.

Build Your Website the Lean Way

If you’re just getting started with a new business, you may not have a ton of resources to put into creating a website. But you still need to produce something. In this Pixel Productions post, Viorel Dudau shares tips for building a website the lean way. And BizSugar members commented on the post here.

Reach More Customers and Grow Your Business Using Stories

If you want customers to feel connected to your business, there are plenty of new social media features that can help. The stories format on some of today’s most popular platforms offer a unique opportunity to make those connections. Learn more about the benefits in this UpCity post by Michelene Maguire.

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Read Up on California’s New Privacy Law

As a business owner, you’re responsible for understanding the relevant laws in each state and/or country where you operate. If you’re located in California or have any customers there, you need to know about the California Consumer Privacy Act. Get an overview in this Social Media HQ post by Christian Zilles.

Choose the Right Business Filings and Compliance Provider

To keep your business compliant, you may need a professional to help with your filings. However, not all providers offer the same level of service. In this post, Nellie Akalp of CorpNet details some considerations you need to keep in mind when making this decision.

Go International with SEO

If you want to increase your customer base around the world, your SEO strategy should reflect that. If yours is mainly tailored to the U.S. read this Search Engine Watch post by Yasmine Dehimi to get helpful tips for going international.

Find the Right Credentials for Your Next Hire

If you want to expand your business, hiring new team members can go a long way. But that’s only if you hire the right people. In this Smallbiztechnology.com post, Ramon Ray discusses what credentials you should consider and look for the next time your business brings on new team members.

Figure Out What Your Customers Really Want

If you want to serve your customers effectively, you need to learn what they want. Too many buisinesses fall into the trap of marketing to customers before listening. Jennifer Hanford explores a better strategy in this Strella Social Media post. See what other small business owners are saying about the post over in the BizSugar community.

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Learn How Featured Snippets Impact Your SEO

When you search for an answer or piece of information on Google, you may notice a small box with a snippet featuring the most relevant response. The way Google shows these snippets recently changed, so read this Bright Local post by Stephanie Newton for the details.

Make Money with Instagram Right Now

If you’re just looking to start a business, or if you want to add an extra revenue stream, Instagram may provide the answer. In this post on the Miss Millennia Magazine blog, Jasmine Watts provides tips for anyone looking to make money on Instagram right now.

Top Energy Draining Devices in Your Home Office

Office Working from the comfort of a home office comes with many cost-cutting benefits to a small business, the biggest being the lack of a costly and time-consuming commute to work.

Office

However, there are expenses associated with running a home office, with energy costs being a leading overhead.

What Devices Use the Most Electricity

If you want to make your home office more energy efficient and reuce your energy bills, identify the top energy draining devices to start.

Your Computer

When it comes to energy draining devices in a home office, computers top the list! You might not think that leaving your computer on overnight or over the weekend would eat into your energy consumption, but it does. Since computer monitors use approximately 100 watts per day, simply switching off your computer will help you save on your home office’s energy bill.

Besides turning off PCs, you may want to trade in an energy-draining desktop computer for a laptop computer, which consumes significantly less energy than a desktop.

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Lighting

Sufficient lighting is vital in a home office so you don’t strain your eyes and can remain focused, alert and productive. However, lighting your home office might be costing you more in energy than you think.

According to the U.S. Energy Information Administration (EIA), in 2017 the residential and commercial sectors used around 273 billion kilowatt-hours of electricity for lighting alone, equating to around 10% of the total energy consumed for both sectors.

To reduce the amount of energy the lighting in your home office consumes, switch to more energy-efficient forms of lighting. Of course, natural daylight is by far the cheapest (it’s free!) and healthiest way to light up a home office.

However when natural daylight is not an option, choose incandescent bulbs, which are energy efficient and typically last between 700 and 1000 hours. Halogen bulbs can also save you energy, being 25% more efficient and lasting up to three times longer than traditional incandescent bulbs.

It’s also a good idea to place timers around your home office, which can be programmed to come on and switch off at certain times of the day, meaning lights aren’t left on and using electricity when nobody is in the office.

Printers

Your home office printer could be costing you more than you think too. This essential piece of office equipment is one of those energy draining devices which tend to go overlooked. Make sure your printer isn’t adding unnecessarily to your energy bill by opting for a printer with an ENERGY STAR certification label. Printers with an ENERGY STAR certification meet federal agency standards ensuring such equipment is operating at maximum efficiency.

It is also advisable to choose a printer with sleep and automatic shut-off modes, so it’s not using energy when it’s not being used.

Thermostats

Home offices require heating in the winter and cooling in the summer. Consequently, thermostats can be one of the biggest energy draining devices in a home office.

As thermostats control 60% of your energy bill, one of the easiest ways to save on energy in a home-working environment is to control your thermostat. Simply turning the thermostat down by 1 degree could reduce your heating bills by up to 10 percent.

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Tea Kettles and Coffee Machines

No office, homebased or otherwise, would be complete without a kettle or coffee machine to make the endless cups of coffee and tea fueling your productivity throughout the day. With the average kettle holding 1.5 pints and using approximately one unit to boil 12 pints of water, the savviest of small businesses are looking for ways to make these energy draining devices more energy-efficient.

One way to ensure your home office doesn’t spend surplus dollars making tea and coffee, is to opt for more eco-friendly appliances. For example, coffee makers with reusable filters or without the need for paper filters provide a more energy efficient cup of coffee.

Refrigerators

If your home office set up includes a refrigerator, it is important to ensure your model of fridge is an energy efficient one. Opt for ENERGY STAR-qualified models to save money on this energy-zapping office appliance. ENERGY STAR-qualified models can save as much as 45% of the energy consumed by conventional refrigerators.

In addition to selecting an energy-efficient model, you should avoid wasting energy by leaving the refrigerator door open, since this causes the appliance to work overtime.

It is also important to maintain appliances like refrigerators regularly to ensure they are operating as they should and are not using surplus energy.

6 Ways Small Businesses Can Fight Climate Change

The annual World Economic Forum at Davos is nearly here, and one topic that’s sure to get a lot of attention this year is the environment. While sustainability has been in the conversation for some time, it’s catapulted to the forefront thanks to (among other things) the U.S. government’s recent report detailing the dire and devastating effects of climate change.

Climate

 

Many individuals have made fighting climate change a personal tenet, but to make a lasting impact, we at Salesforce believe everyone should get involved — from companies and organizations to governments and nonprofits. And that definitely includes small businesses, which account for 99.7% of employer firms in the United States.

So in the spirit of Davos, which seeks to improve the state of the world, here are six ways small businesses everywhere can take action on climate change.

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1. Build a culture of awareness

It’s important to educate employees on the impacts every person makes on the environment. There are simple steps we can all take to reduce our ecological footprints, and if you make sustainability part of your culture, it will become the norm, both in and out of the office. A great place to start is assembling a group of environmental advocates to form a sustainability team within your organization (Here are 5 quick tips from Salesforce’s own employee green team, Earthforce). Learn more ways that you can make a positive impact and combat the effects of climate change by earning your Strategies for Positive Impact badge on Trailhead.

2. Rethink your waste

Trash and byproducts have become a major problem in today’s culture. It’s virtually impossible to eliminate all waste, but think about ways you can cut down: eliminate paper handouts, cut back on the office soda habit, and avoid too many take-out containers. It’s easy to skip the bottled water at every meeting, and you might even consider a company-wide ban on single-use water bottles. Waste reduction also makes good business sense as it reduces the costs associated with both purchasing and waste disposal. While you’re cutting back, keep in mind that recycling is a simple way to make a big impact — and it’s amazing what companies can do to give new life to old products.

3. Reduce your travel

Travel, especially air travel, wreaks havoc on the environment. Video conferencing technology has improved substantially over the past few years, making it easier than ever to connect with coworkers around the globe. So the next time a travel opportunity arises, ask yourself whether the trip is really necessary or if you could conduct your business virtually. Reducing the number of cars on the road also cuts back on gas and emissions; try subsidizing a bus pass or public transportation card. If that’s not possible, allow remote work or offer incentives for employees who carpool. Even something as simple as installing an office bike rack is a step in the right direction.

4. Choose environmentally conscious vendors

As the saying goes, it takes a village. If your small business wants to fight climate change, find other businesses and organizations that do, too. Take a look at your supply chain. Who are your providers and do your values align? Using local vendors for catering and supplies not only supports your local economy and other small businesses, it also cuts back on shipping, gas, manufacturing, and logistics. Eating seasonal items also helps to avoid less sustainable production methods.

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5. Save energy

How many of your computers and appliances remain on when no one’s around? Careful use of technology and appliances not only saves energy, it’ll also save you some coin when your monthly bills arrive. You may also consider installing smart thermostats, which allow you to set your thermostat remotely and create temperature schedules for various times in the day. Finally, LED light bulbs consume at least 75% less energy than traditional incandescents. No need to change out your fixtures — a simple light bulb swap is all it takes to make the switch.

6. Use the cloud

Cloud computing has become the norm for companies today, which is fantastic since a cloud infrastructure addresses two critical elements of a green IT approach: energy efficiency and resource efficiency. Running your small business with cloud technology — like Salesforce Essentials — not only saves space and provides flexibility, it also cuts back on hardware and manufacturing, plus the emissions that go along with both. (FYI Salesforce delivers all customers a carbon neutral cloud. In addition to avoiding and reducing our emissions, we offset emissions within our data center supply chain, such as the manufacturing of servers, production, and distribution of energy used at our data centers, and the impact of our customers using Salesforce on their personal devices.)

10 of the Most Profitable Small Businesses

Some businesses are inherently more profitable than others. This can be due to expenses and overhead being low or the business charging a lot for its services or products. Still, all businesses, no matter how profitable they are, can be a challenge getting started.

Businesses

Most Profitable Small Businesses

If you yearn to run a profitable business (don’t we all), take a look at the following 20 most profitable small businesses.

Tax Preparation and Bookkeeping

Without needing fancy premises or expensive equipment, tax preparation and bookkeeping services come with low overheads. Furthermore, the standard rate for quality tax preparers and bookkeepers is a decent salary to live on.

That said, if you’re not good with numbers, preparing people’s tax and keeping their finances up-to-date, won’t be the business for you.

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Catering Services

You don’t need expensive premises to run your own catering business and could even operate your service from home, keeping overhead to a minimum. People and businesses are willing to pay for quality caterers, making this business profitable for those who work hard and have the determination to succeed.

Website Design

Websites have become the ‘windows of every successful business’, hence quality and creative website designers remain in high demand. Again, low expenses and high rates make web design a lucrative business to run, providing you have the creative and technical know-how that is!

Business Consulting

Businesses are willing to invest in quality business consultants who can help them achieve the results they are looking for. They’re also willing to pay hefty amounts for the right advice, which, tied in with low overhead, makes business consulting a profitable business to embark on.

Of course, effective business consultants do require sound business acumen and knowledge, so this isn’t necessarily the right opportunity for everyone.

Courier Services

Other than the outlay of your vehicle to deliver the goods, self-employed couriers don’t have a large overhead. Getting lucrative contracts from the major courier firms can prove profitable. However, in a competitive market, being awarded lucrative contracts can be challenging.

Mobile Hairdresser Services

Granted, you can never charge a fortune to cut someone’s hair but that doesn’t take away from the fact that quality hairdressers will always be in demand. Furthermore, other than a quality pair of scissors and some hair dye, if you run a mobile hairdressing salon, your business expenses are surprisingly low, making mobile hairdressing a profitable business to run.

That said, mobile hairdressers are not difficult to find, so you’ll probably need to spend some money marketing your services.

Cleaning Services

All you need to start your own cleaning business is a vacuum, polish floor cleaner and, preferably, a car. With comparatively low overhead, little in the way of training required and a service which is always in demand, cleaning can be a rewarding business to get into.

So why isn’t everyone doing this? Well, if you’re looking for a more creative way to make a living, cleaning might not be for you.

Online Tutoring

You might be a math genius, a native Spanish speaker or a nifty guitar player. Whatever your talent, offering to tutor online can be a great way to earn an income with exceptionally low expenses.

The only downside to online tutoring… You need to have a skill others will want to learn!

Real Estate Brokering

The profits associated with real estate remain high and if you want to enter this industry one of the most cost-effective ways to do so is to set up a real estate brokering firm.

Real estate brokers act as an intermediary between sellers and buyers and all you need to get started is a brokerage license. That said, finding your own clients can be challenging, given the number of real estate brokers there are.

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Logo Design

Got an eye for a great logo? If so, you might be on your way to starting a business where you can charge a tidy sum while not having to fork out on expensive overhead. Though be warned, logo design is a competitive industry, and you’ll have to come up with some unique and inspiring logos to remain at the top of your trade.

To Get Funding to Grow Food Ordering Business

Food Ordering Digital technology is making an impact on all the industries in one way or the other. Digital dependency is doing more good than bad to help the business grow. Not only it is making management convenient for the owners, but the clients as well are enjoying the services with their smart pads.

Food

This trend is now seen in the food industry, as well. With restaurants tieing up with brands for the logistics, the need for food ordering mobile app development is on the rise.

BR Softech providing software & IT solutions and with many satisfied clients will help you with your food ordering app development.

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To reach out to the people

For any business to grow, the company must be famous. For this, the services should be consumer-oriented and also fast-paced provisions to address any complaints or suggestions should exist. The reputation of a business depends on the quality of the services.

Same applies to the food delivery industry as well. For the food ordering business to grow, some key aspects should always be kept in mind before executing the business plan and initiating online food ordering app development.

  • Quality of food- The quality of food should always be on the topmost priority. Compromising on the quality of food that is delivered will have ill-effects on the consumer’s health. It might also get you and the business into trouble in the long run, further damaging the brand image and impacting your market.
    • Quality of services- Not just the food, but also the quality of the services that you provide should be maintained. Apart from preparing the food fresh, it should reach the customer within a stipulated time. Also, the condition of the delivered package should be intact.
    • Reviews and Ratings- Another aspect that needs to be covered are the reviews and ratings. It not only lets you know the opinions of the customers about your services but also helps the customers to know about the quality and services of your food delivery company in the market which influences and persuades other customers to opt for your app by seeing the reviews and ratings.

    Keeping these points handy, while the process of the food ordering mobile app development is on the run will help achieve the goals set by you for your startup.

Approaching Food Influencers

Food influencers are the expert foodies having a long list of followers, jumping restaurants to restaurants and influencing millions of people by updating about the famous restaurants and the delicious foods that they offer. After initiating the process of online food delivery app developmentthe food influencers can further help you in the promotions of the application and the services that you offer.

Approaching the right food influencers to promote your business can prove to be a good strategy in expanding your business. After you are all set to launch your product, they can help you increase your market by influencing their followers and luring them with attractive offers and combos.

Limited but quality cuisines

The cuisines that your offers could be compromised on the quantity but failing to maintain the quality can lend the business into trouble. People these days are getting health conscious and have become very selective when it is about food choices. Meeting their needs and maintaining quality and hygiene is mandatory for the food business to grow.

 

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Types of food delivery models

There are many food delivery options available in the market. You can approach the food delivery app development company to assist you with the type of model best suited for your business.

    • Aggregator- In this model, a third party is responsible for keeping the customers and the restaurant connected. Aggregator acts as the mediator between the two. When an order is placed via an aggregator, it is updated to the restaurant, and the customer is informed the same. However, the aggregator is not responsible for delivering the food but the restaurant itself.Read More: Key Features for On-Demand Food Ordering App and how does Food Delivery App Works?
    • Food delivery platform offering logistics- Startups can opt for this kind of delivery system. It is cost-effective for small and medium scale startups. In this system, the aggregator is responsible for placing the order and informing the restaurant to pick up the parcel and deliver it to the customer. This saves the cost of the restaurant owner of appointing and maintaining a transport system.

Virtual Selling Just Became Vital to Your Business

Virtual Selling Before this month, at least 70 percent of sales calls were virtual, according to a study from Inside Sales. With the effects of the current pandemic, that number has skyrocketed.

Great web conferencing platforms are within everyone’s reach but don’t make the mistake of thinking that technology is all you need.

Virtual-Selling

Attention and engagement are hard enough to get in a face-to-face meeting. It’s even harder over the web, when you’re a thumbnail image on a conferencing app.

With limited attention, comes less engagement. Closing complex, high-value deals require you to influence the decision-making part of your buyer’s brain. Getting maximum engagement is a minimum requirement to using buyer psychology to influence big-ticket deals.

Here are three techniques, backed by science, for driving attention and engagement during virtual sales calls.

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3 Research-Backed Techniques for Virtual Selling

1. Provide Value from the First Minute

It’s never been more important to start a meeting by delivering value.

If you haven’t already, ditch the “what’s keeping you up at night” questions that are sure to cause eye-rolling, or worse—app switching. Instead, lead with the unique perspective you have from dealing with dozens of companies like the one you’re speaking with. Discovery is important, but only after you’ve established value.

Start the meeting with a fresh idea or unique challenge you’ve identified though working in your prospect’s industry. Doing so will:

  • Deliver value from the start so people will see the benefit of paying attention
  • Frame the discussion in an area where you offer unique value
  • Create a safe space for prospects to admit they have a problem

2. Engage Your Audience (Even if it’s Uncomfortable)

With the short supply of attention and engagement, your sellers are fearful of doing anything that might drive away from an interested buyer.

According to a survey of over 300 B2B salespeople, 42 percent of sellers try to “reduce friction” by keeping the conversation verbal only. And 46 percent of sellers add only minimal friction, asking prospects to use a web link to virtually walk through a sales deck. The problem is, by not asking your audience to do anything, you are making it easier for them to tune out.

Corporate Visions study found that adding some friction can often lead to a more productive conversation. Asking a prospect to write down some words or draw a picture increased message effectiveness, seller credibility, and information recall. And, in a live simulation conducted in partnership with a Corporate Visions client, using interactive visuals increased sales by 24 percent month over month and year over year.

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3. Lean on Visuals and Make Them Dynamic

The virtual buying experience can be highly distracting. To capture and keep people’s attention, your sales deck needs significantly more animation, movement, and slides to overcome your prospect’s “stimulation threshold.”

In fact, research from Memzy (a Corporate Visions company) shows you need roughly three times the number of slides to communicate the same amount of information in a virtual conversation.

This doesn’t mean you should include three times the information. Buyers will only remember about 10 percent of what you said 48 hours later. So, it’s more about identifying your most important “10 percent message,” and designing your sales deck so your prospects will stay engaged and remember your message when it’s time to buy.

Are Trade Shows Relevant to All Business Types?

Trade shows are a way for industry members to get together, promote new goods and build valuable contacts. However, not every company can approach these events in the same way. Often, your strategy will vary depending on the sector you’re in and the kind of business you run.

Trade

Here’s everything you need to know about trade shows — including the businesses they work best for — and how to attract customers if you attend one.

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Why Attend a Trade Show?

A trade show is an event that brings together members of a particular industry or niche to demonstrate and discuss their latest goods and services. They usually take place in convention halls or hotels and can last anywhere from a day or two up to an entire week, depending on the size of the show.

Often, these shows limit attendance to members of the industry, relevant professionals and press wanting to cover the latest developments.

Because of this, these conferences can provide big benefits for businesses — mostly in helping them build stronger connections with customers, distributors and industry influencers. These shows also provide professionals with a chance to attend or participate in workshops and presentations, and grant businesses the opportunity to scout talent.

As a result, these events can be excellent for building long-term relationships with other industry professionals, as well as keeping on top of the latest developments and news.

However, your business will only get the most out of attending a trade show if you find one that is relevant.

Finding Events That Are Relevant to Your Business

The best place to start is on the internet. Use an online trade show directory or listing — like Tradefest, which allows you to break down results by industry.

When researching potential events, consider both your immediate industry and those that include customers that you can market to. For example, a company that specializes in industrial automation could benefit from visiting trade shows aimed at technology and heavy industry.

If online research isn’t working, you still have options.

Investigate what your competitors are doing. Your businesses are likely to compete for similar markets. As a result, you can benefit from looking at what events they plan on attending.

Existing industry relationships can also help you out here. If you still aren’t sure which events are worth attending, you can solicit recommendations from dealers or influencers you’ve worked within the past, or scout their social media to know which conferences they are signed up for.

Once you have determined a few potential options, select which ones you’ll attend. These shows should be highly relevant to your business, its place in the industry, as well as your business’s goals.

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Representing Your Business and Attracting Customers at a Trade Show

Trade shows uniquely position your business to establish long-term relationships with new customers and other companies. If you want to take full advantage of these, however, you’ll need to prepare well.

In the weeks before the trade show, plan ahead. Give yourself enough time to design booth materials and stock up on essential items. Consider banners and displays that list your social media,  website and other contact information, as well as essentials like business cards. You may want to preregister for the event to ensure a smooth first day, and to investigate panels, booths, and workshops that will be worth attending.

Establish clear goals, and have a sense of what you want to gain from your time at the show. Spread the word before you attend, so prospective show guests can plan to visit your booth.

When putting your show booth together, follow best practices for design. Certain elements should always be included — like strong visuals, a clear headline, a description of what your business does and information that will help customers find you after the event. Be sure to keep the company’s name and logo prominent. Unique design choices, like backlit, custom-made signs, can attract customers in crowded venues and stand out from other businesses.

You should also take advantage of the marketing possibilities that a trade show provides. Booth space is highly flexible and presents an opportunity for your business to experiment with innovative and unique marketing strategies. You can give an in-person product or tech demonstrations, and show off things like virtual reality tech in ways that wouldn’t be possible elsewhere.

Be willing to talk with attendees who stop at your booth. The right conversation with the right guest can result in highly valuable business relationships.

You can further cement your brand in their minds by giving them something tangible when they walk away. This can be something as small as a business card or sticker. If you have more of a budget, consider pens, T-shirts and promotional discounts.

How to Advertise on Google & Boost Your Small Business

Google

Google ads or Google AdWords is a great way to reach new customers and establish a web-based revenue stream. This category alone leads to 97% of Google’s revenue, which means millions of businesses are already using Google ads its various other services. Running an effective Google ads campaign can be difficult, but it’s very important to target specific audiences, build SEO friendly web pages and ads, constantly adjust and analyze the campaigns.

Without even realizing, you likely come into contact with Google advertising dozens of times per day. The top listing on the SERPs when you enter a query, the video ads you see on YouTube, display ads across every page include advertising from Google’s network.  The combination of a massive reach and tailored access to the right audience makes advertising on Google easier for any business owner to see their sales grow in better investments.

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For you to make use of all the available Google services, this blog will walk you through everything you need to know and grow your small business, including links to account setup pages, tutorials, and other valuable resources.

Start with Google My Business

One quick, easy and basic step with Google: Google My Business. It’s easy to advertise and it immediately improves how your business performs throughout the Google Search Network. Using Google My Business, you can update your business’s location, hours of operation, contact info, website, social media links, add up logo and photos too. And this service is absolutely free! If you already own one, you better check if every information is updated and see if you’ve got customer reviews too.

Know Google Adwords Platforms

Get to know what Google Adwords platform looks like. Through the Adwords management system, advertisers bid on certain keywords to have their clickable ads appear in relevant Google search results, as well as YouTube videos, display ads within Google network. If you really want your small business to grow quickly, the Search engine optimization result page is the obvious place to start.

What’s Adwords express?

Google’s simpler, user-friendly advertising platform designed to be “advertising easy”. Managing Adwords takes at least an hour per week, but you can make Adwords Express work for your small business in just 10 minutes per week. Having said that, AdWord Express does have some limitations, but if you find them, you would like more options down the line.

How to Advertise on Google with AdWords Express

  • Go to the AdWords Express homepage and log in.
  • Choose “Create a New Business”
  • Create your first ad. You’ll be immediately asked to provide a headline, brief description, and webpage link for your first Google ad. ( use your Google My Business page instead.)
  • Choose your geographic location. To make sure your ad appears only in the places that your business actually serves, target your audience’s location either by distance from your business or by city, state, or country for companies with a wider reach.
  • Select the specific product or service that your ad is promoting to help Google match it to relevant search phrases.
  • Set your monthly budget. AdWords Express will recommend a monthly budget based on the average number of clicks. From there, you can start with a more conservative budget or make your ad more competitive.
  • Complete your billing profile. You can issue payments either through direct debit from your bank account or by inputting a credit or debit card number from Visa or MasterCard
  • You can have your first ad up and running within minutes, then go back as often as you want to track your results, make changes to improve the performance of your ad, or create additional ads.

Advertise on Google With a Customized AdWords Strategy

Select the type of your campaign: This selection denotes where and in what form your ads will be displayed across Google’s advertising network.

Organize Your Audience With the help of Ad Groups: Match the search terms your audience is using to the ads and products they most want to see will make or break the success of your Google advertising campaign.

Find the Perfect Terms with AdWords Keyword Planner: Experiment the AdWords Keyword Planner and learn how keywords work and then choose the right keywords for your ads.

Craft an Effective Ad on Google: The text of your ad is your golden opportunity to tell your customers a little bit about your business. Write copy that’s engaging and relevant to your potential customers and attract more clicks. The most effective text ads on Google are ones that show off the business’s most unique value to customers, and give customers specific action steps for how to interact with the business. The specific sale or discount language area unit different nice tools to create your ad stand out.

Set Your Google Advertising Bids and Budget: your overall AdWords budget dictates the maximum total amount you’re willing to spend on marketing through Google in a given billing period. Your bidding strategy determines however that overall budget gets distributed to individual campaign ads.

Target Specific Locations: If you’re a location-based tiny business, make absolutely sure that you’re only advertising in the location where it matters.

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Location targeting helps your ads seem higher on the results page at a lower price and saves you from paying for clicks from faraway customers.

Armed with all this info, you are more than ready to start reaching new and highly qualified leads through the Google AdWords network. Now, it’s time to learn by doing. Go ahead and established those ad teams, write some unbelievable beginning ads, test, review your results, and repeat. With practice, you’ll figure out how to advertise on Google and grow your small business in a way that’s effective for both you and your new customers. Good luck!

Top 10 Low Investment Business Ideas In India In 2020

Business It is quite evident that the current generation is all about start-ups. Plenty of start-ups like Flipkart, Ola, OYO, Uber, Zomato, etc. have commenced their journey in this decade and made it big in the Indian markets. These big names are all over the Internet and in every household with access to the internet.  The 21st century is surely very fast-paced and you need to make sure that you catch up. Currently, there is a significantly high amount of opportunity for entrepreneurs to leave a mark with new Business Ideas.

Business

When it comes to businesses, starting properly and entering the market is important for securing their position and their continued growth. To start a business, you do not necessarily need to accumulate a load of investment, you could always start from as much as you have and build upon it. Read on to find out about some wonderful business ideas based on their low investment requirements.

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Content Marketing:

This is probably one of the best ways to earn online. Huge companies like Infosys, TCS, Wipro to mid-level media startups to bloggers and websites, everybody everywhere needs content. In the upcoming years, content creation and distribution are going to be in even greater demand than today. If you have a team of video creators, editors, podcast recorders, writers, photographers, and other kinds of content creators, then you stand a chance of making it big in the content industry. Here, the investment is pretty small but the earning is significantly huge

Blogging A Best Business Idea

If you have a skill and have some expertise in it, then you could probably share it with others through Blogging. Hundreds of platforms will help your blog. For instance, you could make videos on a subject you are good at and youtube would be the best platform for this. If you are good at taking pictures then Instagram should be your take. Every skill has a unique platform available. Here is a small list:

  • Facebook for writers and video makers
  • Youtube for video makers
  • Instagram for photographers
  • Podcasts for those who have good oratory skills.

The pion to be noted is that you can make plenty of money from blogging and have the opportunity to create content from your own interests and aspects of your life. Major investment in this type of business is a laptop or a desktop and an internet connection. Some bloggers even make millions per month.

Coaching Classes

You might have noticed that education is one of the most profitable business options available right now. Every exam needs proper guidance in today’s competitive environment and everybody wants to give their best shot at it. Hence, the popularity of traditional coaching centers. But the last decade has seen an incredible rise in demand for online educational resources too, bringing more and more opportunities in the market.

Here, the investment is not so high. You could teach online which would cost you nothing and the entire fees will form your revenue. There are several companies like unacademy, SimpliLearn, Topper, etc. which give you the platform to teach online and get paid for it. You could join such brands or start your own.

Professional Photography

In the previous decade, the Indian buying capacity has exponentially increased. Hence, this has enabled people to buy costly equipment required in fields like photography. If you have a passion for photography, then why not start earning as a professional photographer? You have the option of choosing a niche in photography and approaching it professionally. One of the most profitable niches is wedding photography because, in our country, marriages are pretty expensive.

Social media has given a completely new turn to the popularity of photography. Most clients hiring photographers for events now are known to hire separate photographers for traditional and candid photography. Also, nowadays, people want a photographer for every event, be it birthday celebrations, shoots, pre-wedding shoots, engagement parties and so on. Hence, you can make a decent living out of professional photography.

Translation Services

You could open a translation business with a team of writers, translators, editors, etc. Every movie or show needs subtitles in various languages. Subtitling and translating industries are big in the current era. This is one of the best options to go for. You could even work as a freelancer or create a business group. The amount paid in this line is pretty good. You only need to invest your time in this.

Inventory Management For E-Commerce

Most of the e-commerce companies are going out of warehouse and inventory management across various cities. Hence, this gives rise to a new business option known as warehouse or inventory management. This would need a lot of labor and space to install a warehouse. Initially, you could start this business from a small town or city and then expand.

Vertical Farming

Vertical farming is a practice of growing plants in vertically arranged layers. This practice does not always need soil, instead, it can also thrive with hydroponic or aeroponic growing methods. These farms also enable you to grow agricultural plants in challenging environments such as the places where the arable land is rare or not available. This is a very promising field for the modern age.

Here, you will take up an assignment to build a vertical garden in the office or home. These days, there is an evident shortage of space for gardens and farms. Hence, vertical farming is an efficient technique that produces all the desired results. Besides, they are eco-friendly and do not require high levels of investment. Everybody these days wishes to beautify heir decor by growing plants. Hence, many small and medium businesses go for vertical farming.

Travel Planning Is Good Business Idea

This is a very lucrative business idea for the upcoming future. You need to plan travel trips for people. You need to have proper knowledge of the hotels, bookings and various routes. So that you’ll be able to plan a trip for your customers. You could also take up franchises of famous travel companies for quickly setting up your business.

Travel planning start-ups would serve the best when done online. These days everybody looks up on Google to search for flights and hotels. People make use of online hotel searching engines like MakeMyTrip, trivago and so on to look for the cheapest travel budget option. Hence, if you too could set up a dedicated team and open such a website which provides cheap travel options, then the audience will be huge. With the increase in demand for lucrative holiday plans and flexible business trip management services nowadays, such a business is sure to boom with time and becomes bigger gradually.

Wedding Planner

Indian weddings are always grand. The wedding season in India provides a big opportunity for all the entrepreneurs who could help in taking care of various operational activities and wedsing related assignments. Wedding planners do a lot from helping the bride and groom in choosing dresses to organising events and managing guests.

People who are creative, are interested in parties, celebrations and have management skills that can start this type of business. The investment would not consist of anything but the earnings shall be grand. You could also opt for complete online existence and no concrete office in this type of business. You would require a group of 5 to 10 people who should be able to complete the assignment on time.

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Internet Advertising As Low Investment Business Idea

This too is a very promising business option to go for. The Internet is used all over the globe for advertising and you could start up your own advertising business. You need to accept advertisement requirements from the business and create and distribute them to popular blogs, websites based on the target audience and location.

Such advertisings could also be done on Facebook, YouTube, and other such social media platforms. The advertisements could be text-based, image-based or video-based. You will surely earn a huge deal in this business and rarely go out of work since there are so many brands willing to advertise on the internet.